Marketing & Communications Manager

YOUR POSITION WITH TNC

The Marketing and Communications Manager, Kentucky develops, manages and implements communication and/or media plans that facilitates comprehension, adoption and advancement of the organization’s goals and objectives.

ESSENTIAL FUNCTIONS

The Marketing and Communications Manager, Kentucky is responsible for developing and implementing marketing and communications programs that drive awareness, revenue, influence and engagement in support of TNC’s conservation goals. They will work within Kentucky and with key stakeholders across the Southern U.S. Division and TNC’s marketing and communications group to coordinate and deliver assets and initiatives that meet the priorities set by senior management and speak to donors and other key audiences.

They will manage a variety of marketing and communications projects and plans —including earned media and related news releases and talking points, digital and social media, special events, and publications—while meeting set budgets and delivering high-quality products. They will build internal and external relationships to pursue compelling storytelling that facilitates the advancement of TNC’s goals and objectives in Kentucky. They may be required to respond to urgent requests while simultaneously moving foundational strategies forward.

LOCATION

This role is located in Kentucky, with a hybrid schedule that includes on‑site days each week to the Lexington, KY office.

RESPONSIBILITIES & SCOPE

• Manage and serve as team lead on all aspects of Kentucky's marketing, communications, and public and media relations, ensuring that the writing and creative work reflects the positioning, platform and voice of the Conservancy's marketing objectives and meets internal needs
• Work closely with various constituents, including senior staff, field offices, department and division staff, internal project teams, vendors, and other key stakeholders to build relationships and maximize storytelling opportunities both internally and externally, particularly in target KY markets
• Ensure that plans that align with communication strategies are implemented across multiple channels, i.e. digital, written, press/media, social media, and across all key audiences, including new audiences
• Manage and serve as team lead on assigned communication and/or media initiatives.
• May supervise professional and/or administrative staff.
• Manage assigned budget, evaluate results and develop recommendations for corrective strategies as needed.
• Responsibility and accountability for meeting project goals and objectives.
• Resolve complex issues independently within program area.
• Opportunity to act independently within program goals.
• Occasional travel is required.
• Other related duties as assigned.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in related field and a minimum 7 years’ related experience or equivalent combination of education and experience.
• Experience managing and implementing media strategies and measuring results.
• Experience writing, editing and proofreading messages for targeted audiences.
• Experience cultivating and managing client relationships.
• Experience developing media relations networks.
• Experience implementing and managing multiple complex projects

DESIRED QUALIFICATIONS

• Multi-lingual skills appreciated.
• Multi-cultural or cross-cultural experience preferred.
• Experience developing, implementing and measuring communication and engagement plans/strategies.
• Excellent writing, presentation, and communication skills.
• Experience proofreading communication pieces for targeted audiences.
• Experience managing a budget.
• Familiarity with communication technologies and best practices.
• Knowledge and application of current and evolving trends in relevant discipline.
• Strong creative and collaboration skills.
• Ability to effectively leverage resources in a complex, multi-faceted environment and meet time-sensitive deadlines.
• Knowledge and application of current and evolving trends in conservation.

ORGANIZATIONAL COMPETENCIES

Builds Relationships

Builds productive relationships by interacting with others in ways that enhance mutual trust and commitment.

Collaboration & Teamwork

Works collaboratively with stakeholders across levels, geographies, backgrounds, and cultures to improve decisions, strengthen commitment, and be more effective.

Communicates Authentically

Communicates proactively and in a timely manner to share information, persuade, and influence with the appropriate level of detail, tone, and opportunities for feedback.

Develops

Others

Takes ownership to help develop others’ skills, behaviors, and mindsets to help them maximize their workplace contributions.

Drives for Results

Sets challenging goals and objectives based on a strong sense of purpose and high-performance standards and steadfastly pushes self and others for tangible results, while ensuring work-life balance.

Leverages Difference

Demonstrates commitment to harnessing the power of differences strategically; consistently sees, learns from, and takes strategic action related to difference; and demonstrates the self-awareness and behaviors to work across differences of identity and power respectfully and effectively with all stakeholder. Actively seeks to build and retain a diverse workforce and fosters an equitable inclusive workplace by drawing upon diverse perspectives.

Systems

Leadership

Thinks and acts from a broad perspective with a long-term view and an understanding of 1) the dynamic nature of large-scale challengesand 2) the need for integrating five key practices: skillfully engaging appropriate people; providing a clear process for change; taking a holistic view of situations; focusing on a small number of strategic actions, while learning from and adapting them over time; and being aware of how one’s own thinking or patterns of behavior may be limiting change.

This description is not designed to be a complete list of all duties and responsibilities required for this job.

The starting pay range for a candidate selected for this position is generally within the range of $69,275 - $76,138 . This range only applies to candidates whose country of employment is the USA. Where a successful candidate’s actual pay will fall within this range will be based on a variety of factors, including, for example, the candidate's location, qualifications, specific skills, and experience. Please note countries outside the USA would have a different pay range in the local currency based on the local labor market, and not tied to USA pay or ranges. Your geographic location will be confirmed during the recruitment.

BENEFITS

TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits.

We’re proud to offer a flexible work environment that supports the health and well-being of the people we employ.

The Nature Conservancy is an Equal Opportunity Employer. Our commitment to equal employment opportunity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of all backgrounds, beliefs, and culture. Recruiting and mentoring staff to create an inclusive organization is a priority, and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The successful applicant must meet the requirements of The Nature Conservancy's background screening process.