Marketing Coordinator Central Europe (m/f/d)

DESIGNED TO WIN

At TAG Heuer, we push boundaries. We challenge conventions. We are driven by precision, performance, and innovation.

To strengthen our Central Europe Marketing Team, we are looking for a passionate and entrepreneurial Marketing Coordinator who will drive media campaigns and wholesale activations across the region, helping to shape memorable brand experiences and elevate the visibility of TAG Heuer.

Your Mission

As part of the Central Europe Marketing Team, you will take ownership of marketing initiatives across media and wholesale channels. From campaign planning to execution and performance analysis, you will play a key role in bringing the TAG Heuer brand to life and driving impactful consumer engagement.

Job responsibilities

YOUR RESPONSIBILITIES

Media & Campaigns

• Drive the execution of integrated media campaigns across digital, social, video, print and out-of-home channels
• Manage campaign timelines, deliverables and stakeholder alignment from briefing to launch
• Partner with media agencies to optimize campaign performance and maximize brand visibility
• Analyze campaign results, identify insights and provide recommendations for future activations
• Manage marketing assets and ensure best-in-class execution across all channels
• Contribute to annual media planning and strategic marketing initiatives

Wholesale Activations & Events

• Lead the implementation of wholesale marketing activations and partner campaigns across Central Europe
• Develop and execute local event concepts that strengthen brand visibility and consumer engagement
• Manage external suppliers and agencies to ensure seamless delivery of activations and events
• Drive the creation and deployment of marketing assets and activation toolkits for wholesale partners
• Identify opportunities to enhance consumer experiences and elevate brand presence at partner locations
• Measure activation effectiveness and translate learnings into actionable recommendations

Cross-Functional Collaboration

• Build strong relationships with HQ teams, agencies, suppliers and wholesale partners
• Take ownership of multiple projects simultaneously and ensure on-time deliveryActively contribute ideas that support brand growth, innovation and marketing excellence

Profile

Your Profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field
• First professional experience in Marketing, Media, Events, Luxury, Lifestyle or Consumer Brands
• Strong project management and organizational skills
• Entrepreneurial mindset with a proactive and hands-on approach
• Strong analytical skills and affinity for performance-driven marketing
• Excellent communication and stakeholder management skills
• Passion for luxury, sports, lifestyle and creating exceptional brand experiences
• Fluent in German and English (written and spoken)
• Proficient in Microsoft Office, especially PowerPoint and Excel

Additional information

Why TAG Heuer?

• Be part of an iconic Swiss luxury Maison within the LVMH Group
• Work on global campaigns, prestigious partnerships and premium events
• Join a dynamic, international and high-performing team
• Take ownership, make an impact and grow your career in luxury marketing
• Great Benefits like Jobbike, Wellpass, Pluxees and much more

1860, Saint-Imier at the very heart of the birthplace of watchmaking. A young ambitious watchmaker decides to found his own brand. His name: Edouard Heuer. At just 20 years old, he was to revolutionize the watchmaking industry by breaking away from the established rules. Ever since that time, TAG Heuer’s vocation has been to push back the boundaries and defy convention to invent incredible watches and chronographs of extreme precision. The invention of the oscillating pinion in 1887 exemplified this spirit, streamlining the chronograph’s design and enhancing its responsiveness—a principle that underpins our engineering philosophy even today. Then came the 1916 Mikrograph, the first stopwatch accurate to 1/100th of a second, cementing TAG Heuer's reputation as the precision timekeeper in competitive sports. Indeed, the world of TAG Heuer is intimately linked to motor racing and the division of time into infinitely small units, but its aura extends well beyond this arena. Capturing TAG Heuer’s ethos, our prominent partnerships and brand ambassadors express the brand’s passion for action and high performance. These include the Oracle Red Bull Racing Formula 1 Team, the TAG Heuer Porsche Formula E Team, the Formula 1 Monaco Grand Prix and Monaco Grand Prix Historique, the World Endurance Championships and the Indianapolis 500. As for TAG Heuer ambassadors, they all share the ability to stand up to pressure, constantly pushing their limits. This illustrious group includes motorsport legends Ayrton Senna and Steve McQueen, Hollywood icons Ryan Gosling, Patrick Dempsey, Alexandra Daddario, and Wi Ha Jun, and tennis stars Naomi Osaka, Felix Auger-Aliassime and Petra Kvitovà. The brand's spirit of adventure is further represented by big wave surfers Kai Lenny and Maya Gabeira, alongside rising athletes such as Sydney McLaughlin-Levrone, Fred Kerley, Summer McIntosh, and Sky Brown.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.