marketing data analyst

Описание

N26 is a digital banking platform that provides an elegant online banking experience without physical branches, paperwork, and hidden fees.

Задачи

Act as the Analytics focal point for the Marketing Mix Model in collaboration with Data Science and Analytics Engineering; Own the Acquisition Marketing Test & Learn workstream end-to-end, from experiment design through analysis and share-out; Lead the Acquisition Measurement domain roadmap and prioritization with Business and Technical stakeholders; Partner with Acquisition Marketing teams, including Paid Media, Marketing Strategy, Friend Referral, and Product Marketing, on measurement strategy and data-related questions; Advise Senior Leadership on measurement techniques, evaluate and present results and complexity analyses, and help steer strategic business decisions; Build scalable, reliable, and self-serve measurement frameworks, data modeling lineage, and analytics dashboards for monitoring channel and campaign performance; Contribute to the company knowledge base by documenting insights, research, data models, and data products; Enable knowledge sharing with stakeholders and team members and create documentation that improves analytics maturity and business continuity; Develop clear and measurable targets based on initiative scope for OKRs and goals; Collaborate with analytics teams across Marketing, Business, Product, Finance, and Operations and use shared platforms, insights, and innovations.

Требования

• 5+ Years of experience in Marketing or Product Analytics, ideally focused on Acquisition Strategies and Effectiveness Measurement
• Proven success partnering with Technical and Business stakeholders to improve analytics maturity, strategic initiatives, and data-driven decisions
• Solid experience with Marketing Mix Modeling
• Solid experience driving experiment design, implementation, and analysis
• Strong expertise in statistical methods for experimental and observational data analysis in Marketing or Acquisition strategy
• Advanced SQL and Python/R skills for data cleaning, data modelling, and data analysis, with clean code practices and strong documentation
• Strong data storytelling and visualization skills for presentations, reports, and analytics dashboards
• Excellent communication skills for translating complex analysis and technical topics to non-technical audiences
• Deep knowledge of audience segmentation, targeting, and marketing data enrichment, including tracking and naming conventions
• Nice to have: experience in high-growth startups with Marketing Acquisition, Brand Marketing Measurement, Strategy, or Conversion Rate Optimization; experience in a Fintech environment

Условия

• Competitive personal development budget
• Work from home budget
• Discounts on fitness and wellness memberships, language apps, and public transportation
• Premium subscription on a personal N26 bank account
• Subscriptions for friends and family members
• One additional annual leave day for each year of service
• High degree of autonomy and access to cutting-edge technologies
• Relocation package with visa support