Marketing Data Analyst for digital marketing

Описание:

denkwerk is a consulting and agency hybrid that solves problems, challenges the status quo, and creates relevant products and experiences. Its agile, autonomous teams help clients move forward and shape digital transformation for leading brands and companies.

Задачи:

Analyze and interpret data to derive actionable recommendations for clients and internal teams and support the development of digital strategies and marketing activities Design, implement, and optimize tracking architectures using Google Tag Manager, GA4, Piwik PRO, BigQuery, and Data Studio Analyze performance data, identify relevant patterns, and derive optimization opportunities, increasingly using AI-supported analysis methods Plan and analyze A/B tests across the entire customer journey Monitor market and competitor developments and share data-driven insights with strategy, performance marketing, and SEO teams Account for data protection and GDPR requirements when developing and implementing tracking and analysis concepts

Требования:

Good knowledge of JavaScript, HTML, and CSS Practical experience with SQL An agile mindset and willingness to work with Miro, Jira, and Confluence Very good German skills (at least C1) Будет плюсом: experience with MCP interfaces, connecting AI applications to data sources, Python or R, and good English skills

Условия:

Flexible working hours Urban Sports Club membership and JobRad leasing Profit sharing for permanent employees Training budget and professional development formats, including tech talks, Lunch Club, resilience, AI, and design sessions Employer contribution of 20% to the occupational pension plan Advice through pme Familienservice and access to the Mindance app 31 Vacation days, including three shared days off: Christmas Eve, New Year’s Eve, and Rose Monday A personal denkmate will support onboarding Referral bonus Corporate benefits, free snacks, coffee, cold drinks, and fresh fruit