Marketing Data and Reporting Analyst

Responsibilities

• Create, update, and manage ongoing marketing performance reports to track KPIs and campaign effectiveness.
• Aggregate and analyze data from multiple sources to produce actionable performance insights.
• Develop graphical and chart-based representations of data for executive-level presentations.
• Translate trends and findings into compelling stories for stakeholder presentations.
• Partner with BI teams to design and implement automated dashboards for performance tracking and optimization.
• Conduct financial analysis and evaluate subscriber activity and revenue data to inform strategic decisions.
• Support campaign implementation through targeted list pulls and data segmentation.
• Manage and update budget and forecast files to ensure accurate financial planning.
• Execute deep-dive analyses for special projects to uncover revenue opportunities and segment targeting improvements.
• Deliver ad hoc reporting and analysis to support cross-functional marketing initiatives.

Requirements

• Bachelor’s degree in marketing, Business Administration, or related field required.
• 5+ years of experience in marketing and product analysis.
• Experience in telecommunications, marketing and/ or technology.
• Demonstrated success in reporting, analytics, and financial acumen.
• Ability to drive efforts and inspire cross-functional partnerships while maintaining attention to detail and executional excellence.

Hard Skills

• data analysis
• KPI tracking
• financial analysis
• data segmentation
• reporting
• performance insights
• budget management
• forecasting
• automated dashboards
• campaign effectiveness

Soft Skills

• attention to detail
• cross-functional collaboration
• storytelling
• executional excellence
• inspiration
• communication

Certifications & Qualifications

• Bachelor’s degree in marketing
• Bachelor’s degree in Business Administration

Industry Keywords

• telecommunications
• marketing
• product analysis
• analytics
• financial acumen