Marketing Lead Oncology

Stellenbeschreibung:

Overview

In this role you shape the global oncology marketing strategy, drive launch readiness, and ensure sustainable brand growth within the Integrated Asset Plan. You’ll collaborate across functions and geographies to deliver customer-centric strategies and lifecycle plans, while leading a high-performing marketing team to realize long-term brand value and impact for patients with serious cancer.

Leistungen / Benefits

comprehensive benefits and wellbeing package

Verantwortungsbereiche

lead the development and execution of the Integrated Asset Plan (IAP) and integrate customer insights, competitive intelligence, and multichannel engagement into the global brand strategy
define brand positioning, value propositions, messaging, and lifecycle strategies aligned with commercial objectives and therapeutic priorities
monitor market performance and research to identify growth opportunities and unmet needs
collaborate with focus countries to co-create globally applicable strategies and support launch readiness
champion omnichannel engagement and digital marketing metrics to enhance customer experience
optimize launch sequencing and long-term value realization through lifecycle and indication planning
lead and develop a high-performing marketing team and foster trust, collaboration, psychological safety, accountability, and results orientation

Zentrale Anforderungen

Oncology Marketing experience at global and/or regional level is a must; US marketing experience is a plus
several years of experience in marketing within human pharma and proven leadership roles
experience in customer experience management and/or digital marketing
familiarity with marketing technology and marketing automation systems
OPU and/or regional marketing experience
demonstrated expertise in global marketing strategy, brand development, customer-centric messaging, competitive intelligence, and commercialization
leadership experience in developing global marketing teams