Marketing manager B2B

Описание

igefa is the leading B2B specialist wholesaler for hygiene, cleaning, care, occupational safety, and hotel and catering supplies in Germany. As a family-owned business with around 3,000 employees at 30 locations, every day we ensure that our customers can work reliably, with the right products, services, and digital solutions. igefa – Always. Here for life!

Задачи

Through the conception and implementation of comprehensive marketing activities, you make a significant contribution to the success of the Industry Division. You contribute to the marketing and content strategy and derive target-group-specific activities from it. As the central point of contact for the Division, Category Management, and other stakeholders, you actively contribute the marketing perspective and coordinate the joint planning, prioritization, and implementation of marketing projects. Together with external partners, you implement marketing projects and ensure a consistent cross-media approach. You always keep an eye on the success of your projects and measure it against defined goals and KPIs. You report to the Head of Marketing and Communications.

Требования

• A successfully completed degree in communications, media, or business studies, or a comparable qualification, provides your foundation.
• You have several years of marketing experience (around 3–5 years), ideally in both agency and corporate environments.
• In-depth marketing expertise and a comprehensive understanding of B2B business models, ideally in retail, industry, or related sectors.
• Experience independently planning, managing, and implementing marketing projects, such as campaigns, sales promotions, trade fairs and events, or content projects.
• Strong stakeholder management and structured, efficient, and collaborative work with internal departments and external service providers.

Условия

• A position in a stable and sustainable company
• Remote work, governed by a policy, two days a week
• 30 days of annual leave plus special leave days for specific occasions
• Loyalty bonuses and additional vacation days after 5 years of service (up to 35 days)
• Flexible working hours and a working time account through digital time tracking
• JobRad
• Training and professional development at the in-house igefa Campus
• A health budget worth €300 per year for high-quality additional services (visual aids, dental cleaning, and much more)
• Group accident insurance for all employees
• A comprehensive, individual onboarding plan, provided before you join the company
• Employee purchases at attractive prices
• Employee offers through Corporate Benefits
• Company events