Marketing Manager, B2B SaaS

JobtailorMünchen

Stellenbeschreibung:

Responsibilities

Storytelling & Content: Develop a clear narrative for our brand and create content for the website, presentations, LinkedIn, and campaigns
Inbound & Website: Optimize our website (convercus.com) and build high‑converting landing pages, funnels, and lead magnets
LinkedIn & Visibility: Advance our LinkedIn strategy (company and management visibility) and grow organic reach in the B2B space
SEO/GEO: Further develop our content and SEO strategy, including data‑driven optimization
Campaigns, Events & Partnerships: Plan and manage campaigns, execute co‑marketing activities, and ensure successful planning and delivery of events and webinars
Marketing Operations: Manage freelancers and agencies, ensuring quality and consistency
AI in Marketing: Use AI to scale content, processes, and research, and to build efficient workflows

Requirements

3–6 years' experience in B2B marketing, ideally in SaaS/tech
Strong experience in inbound marketing and lead generation
LinkedIn marketing
Content and storytelling
Good knowledge of SEO and website optimization
Experience with CMS platforms (ideally Webflow)
Experience managing external service providers
Analytical understanding (KPIs, conversion, tracking)
Experience with tools such as Canva, Pipedrive, Zapier, Plausible, Hotjar, Google Analytics, or similar
German native-level proficiency & business‑fluent English

Core Competencies

Demonstrates expertise in B2B marketing with a focus on inbound strategies, content creation, and SEO optimization. Proficient in managing campaigns and leveraging AI tools to enhance marketing operations and drive lead generation.