Marketing Manager, Content & Growth

• You develop and produce content that genuinely helps our target audience, such as blog articles, technical articles, website copy, newsletters, social media posts, customer communications, and product messaging.
• You simplify complex topics and present them in ways that are relevant, tangible, and engaging for property management companies.
• You plan and execute campaigns, email sequences, landing pages, lead magnets, webinars, checklists, and other formats for lead generation.
• You think about marketing activities with the end goal in mind: Which audience do we want to reach? Through which channel? With what message? And how do we measure success?
• You manage marketing activities based on data and work with metrics such as conversion rate, CPL, CPA, ROAS, lead quality, and funnel performance.
• You contribute ideas for the website, SEO, SEA, social media, newsletters, and partner communications and develop them in a structured way.
• You maintain and optimize content in WordPress/Elementor, focusing on clear messaging, good user guidance, and conversion potential.
• You coordinate joint marketing activities with partners, associations, or external service providers.
• You use AI, digital tools, and automations sensibly for research, content drafts, campaign planning, analysis, and more efficient marketing processes.

Requirements

• You have experience in marketing, ideally in content marketing, digital marketing, growth marketing, performance marketing, or B2B marketing.
• You hold a degree — e.g., in fields like marketing, communications, media, digital business, business informatics, data science, online marketing, marketing analytics, marketing intelligence, e-commerce, information management, digital media, or similar.
• You can create strong content, but you don’t only think editorially—you also think strategically, cross-channel, and performance-oriented.
• You have a good sense for target audiences, tone, design, and digital user flows.
• Terms like CPL, CPA, ROAS, conversion rate, UTM parameters, funnel, or lead quality are not foreign to you.
• You love numbers and structure — and can derive concrete recommendations for action from data.
• You bring a digital mindset and an interest in AI — tools like Pipedrive, ClickUp, Zapier, Make, or n8n excite you rather than intimidate you.
• You’re eager to integrate AI and automation meaningfully into marketing processes and actively try out new possibilities.
• You work independently, identify topics on your own, and don’t wait for every task to be assigned to you.
• Nice to have: experience in the SaaS, PropTech, real estate, or B2B environment.
• Bonus: You live within commuting distance of Stuttgart and are willing to occasionally attend shoots, events, or meetings.

Core Competencies

Demonstrates expertise in content marketing and digital marketing strategies, with a strong focus on lead generation, performance metrics, and audience engagement. Proficient in utilizing AI and digital tools to enhance marketing processes and optimize content delivery.