marketing manager financial services

Описание

JustMarkets is a fintech company serving a dynamic trading market. It develops marketing campaigns and services for clients in Uzbekistan and supports a local trading community.

Задачи

• Lead regional market growth by adapting the global marketing strategy to Uzbekistan’s local market specifics and trends, while monitoring the competitive landscape and cultural shifts;
• Directly manage, mentor, and coordinate a local team of KOL, SMM/Community, PR/Events, and Content specialists;
• Set team direction, remove blockers, and create an efficient working environment;
• Develop quarterly marketing plans for locally relevant strategies in Uzbekistan and its client community;
• Manage the regional marketing budget, allocate spend across channels based on performance data, and improve efficiency and results;
• Use analytics platforms to monitor campaign performance, understand user behaviour, and guide team priorities;
• Serve as the key connection point between the local team and Global HQ by sharing market insights and coordinating global campaigns.

Требования

• 4+ Years of marketing experience;
• At least 2 years in a leadership role overseeing a team of 3 or more specialists in fintech, crypto, retail trading, or a comparable fast-moving industry;
• Expertise in organic and partnership-driven acquisition in Uzbekistan or Central Asia;
• Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM;
• Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, with the ability to reduce CPA and maximize ROI;
• Hands-on experience with Google Analytics 4, Tableau, or PowerBI, including interpreting cohort data, traffic quality, and LTV trends;
• Experience with Jira, Asana, or Confluence to keep teams aligned and campaigns on track;
• Native Uzbek and fluent business English for daily communication with cross-regional teams;
• Nice to have: experience sourcing, auditing, and closing complex deals with Uzbek influencers, financial bloggers, media contacts, and local partners;
• proficiency with AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection;
• knowledge of financial advertising compliance in Uzbekistan;
• familiarity with AI and automation tools for content and campaign production.

Условия

• 15 Paid vacation days per year;
• 10 Paid sick leave days per year;
• 10 Days for floating public holidays;
• Medical budget;
• Opportunity to work remotely;
• Professional education budget;
• Language learning budget;
• Wellness budget (gym membership, sports gear and related expenses).