Marketing Manager FMCG | DACH “New Generation” product category m/f/d

Stellenbeschreibung:

You will take full responsibility for an innovative “New Generation” product category with three subcategories. From brand positioning to activation and execution – you own it all. Does this appeal to you and would you like to become part of our team? Then don‘t waste any time! We look forward to receiving your application.

YOUR RESPONSIBILITIES

Act as the key person for this category and manage it independently
Build and maintain the brand for the entire category and its three subcategories
Analyze market trends and competitor activities
Develop and implement campaigns and initiatives for retail (POS), e-commerce, and events
Create concepts, designs, and materials that cover all subcategories
Plan, execute, and evaluate promotions and activationsManage projects and coordinate external partners such as agencies, designers, and production service providers
Monitor product performance and identify optimization opportunities
Collaborate closely with internal marketing and sales teams and travel regularly, mainly within Germany and Austria

YOUR PROFILE

Experience in marketing and/or sales for FMCG products and brands
Expertise in brand management and trade marketing
Hands-on mentality and entrepreneurial mindset
Strong skills in concept development, e-commerce, and events
Clear communication and solid project management skills

YOUR BENEFITS

A role with real responsibility and creative freedom
Space for your own ideas and pragmatic solutions
A dynamic environment with short decision-making processes
Attractive benefits: home office option, training opportunities, and bonus scheme