marketing manager for children’s education

Описание: Cleverly provides online tutoring and mentoring for students in grades 1–13, working with more than 600 qualified tutors. Codary offers gamified, live programming courses for children aged 7–16 and has taught coding to more than 17,000 children. Together, they form an EdTech provider for children and teenagers in the DACH region. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи:

• Own the end-to-end strategy, setup, management, and optimization of paid campaigns across Google Ads, Meta, TikTok, and YouTube
• Optimize campaigns through A/B testing, funnel analysis, and KPIs including CAC, ROAS, and LTV
• Manage organic social media content marketing, develop formats and editorial plans, and increase the visibility of both brands
• Develop the HubSpot CRM through lead nurturing, email and lifecycle campaigns, and marketing automation
• Build visibility in AI search systems, including ChatGPT, Perplexity, Gemini, and Google AI Overviews
• Optimize the customer journey from landing pages through the onboarding funnel
• Lead and develop the marketing team, set priorities, and provide clear direction
• Manage the marketing budget independently and report results and learnings directly to executive management
• Establish scalable processes and a marketing technology stack after the merger, working closely with Product, Sales, and Content

Требования:

• Several years of performance or growth marketing experience, ideally 4+ years, preferably in B2C, subscription, or EdTech
• Proven success building and scaling paid campaigns through Google Ads and Meta
• Experience in content marketing focused on organic social media
• Strong practical experience with HubSpot CRM, including lead nurturing, email and lifecycle campaigns, and marketing automation
• Deep understanding of tracking and attribution, including GA4, server-side tracking, and Conversion APIs; data-driven approach
• Confident using analytics tools such as GA4, Looker Studio, and spreadsheets
• Interest or initial experience in GEO, AI Search, or SEO
• Initial leadership experience or clear motivation to lead and develop a small team
• Hands-on approach, ownership, and enthusiasm for a dynamic startup environment
• Very good German skills (C1 or higher) and good English skills
• Будет плюсом: TikTok or YouTube Ads
• Будет плюсом: SQL
• Будет плюсом: SEO
• Будет плюсом: influencer or creator marketing
• Будет плюсом: push notifications
• Будет плюсом: marketing integration after a merger or building a marketing function
• Будет плюсом: affinity for education and understanding of parents as a target audience

Условия:

• Flexible employment model: permanent employment or freelance basis €45,000.00/Yr - €58,000.00/yr; the vacancy also lists an indicative gross salary range of €58,000–75,000 per year, depending on experience and qualifications
• Flexible working hours
• Annual training budget and modern tools
• Ideally start on or