Marketing manager für B2B

Описание:

Вы think about marketing strategically, enjoy putting ideas into action, and keep target audiences, brand, and measurable results in mind? Then help us shape diverse B2B marketing activities — from digital campaigns and lead generation to brand presentations and cross-channel projects. If that sounds like you, this could be just the right role for you.

Задачи:

B2B marketing: Planning, implementation, and management of integrated marketing activities in coordination with the Head of Marketing Brand management: Strategic interface between the corporate brand and employer brand, and ensuring a consistent brand presence Digital marketing: Conceptualization and management of digital projects and campaigns in the areas of organic and paid marketing Marketing channels: Selection and target-group-oriented use of relevant tools and channels, including websites, platforms, publications, videos, webinars, and email marketing Interdisciplinary collaboration: Close collaboration with the HR, editorial, production, graphic design, and events teams Lead generation: Planning and implementation of measures for lead generation and qualification using HubSpot Performance management: Measuring success and continuously optimizing marketing activities based on relevant KPIs

Требования:

Education and studies: Completed degree or vocational training in business, communications, or media studies, ideally with a focus on marketing Professional experience: Several years of experience in a comparable position or in an agency environment Digital and tools: In-depth knowledge of WordPress, social media, HubSpot, Asana, analytics, SEO, and GEO Consulting and conceptualization: Experience in consulting, conceptualization, project management, and data-based analysis Working style: Precise, structured, and solution-oriented approach with high quality standards Initiative: High level of commitment and initiative, and a friendly, confident manner Team and communication: Strong teamwork and communication skills, empathy, enjoyment of collaboration, and very good written and spoken German

Условия:

Your start: We support you with structured onboarding measures throughout your orientation period. We specifically promote your professional and personal integration into the team and offer you a modern, ergonomic workplace in a central location in Berlin-Mitte. Work-life balance: Creativity needs flexibility. With flexible working hours and the option of mobile working, we create room to connect work and private life. Professional development: We value the individual development of your professional and personal strengths. We reflect on your ambitions in structured development discussions. Team events: Regular team events for various occasions, such as a summer party and Christmas party, as well as many spontaneous, informal get-togethers, are just a few examples of the great atmosphere in our team. Corporate benefits: Your attractive compensation package also includes a contribution toward a BVG ticket. We also offer attractive employee deals from a wide range of leading brands through a tailored benefits portal. Company mobile phone: We provide you with a company mobile phone that you can also use privately.