Marketing Operations Manager, DTC

Act as the central coordination point between Marketing, Product, Tech, and Customer Success

• Build, manage, and update project plans, timelines, and dependencies across all initiatives
• Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput
• Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives
• Coordinate landing pages, offers, and funnel updates from concept to launch
• Partner with the CMO, creative leads, and copywriters to keep frontend work moving against revenue outcomes
• Drive execution of email and SMS programs, lifecycle automations, and retention workflows
• Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows
• Support HBI's brand consolidation work- migrating legacy domains into our unified Living Well Nutraceuticals presence on UltraCart
• Ensure clean QA and go-live processes for new product initiatives and migrated assets

Requirements

• 3 to 5 years of experience in marketing operations, marketing project management, or program management within a DTC, eCommerce, or direct-response environment
• Proven ability to manage cross‑functional projects across marketing, product, and tech simultaneously without dropping details
• Working knowledge of CRO principles- landing pages, offer structure, checkout flows, and how conversion connects to AOV, LTV, and revenue
• Hands‑on experience working with tech and development teams, including writing requirements, managing tickets, QA, and launches
• Experience with project management platforms such as Wrike, Asana, Monday.com, ClickUp, or similar
• Experience supporting domain migration, replatforming, or brand consolidation work across marketing and product environments

Demonstrates expertise in managing cross‑functional marketing projects, including campaign execution, brand consolidation, and domain migration, while ensuring effective collaboration between marketing, product, and tech teams. Proficient in applying CRO principles to enhance conversion rates and drive revenue outcomes.

Highest-signal resume keywords

• Marketing Operations
• Project Management
• CRO Principles
• Cross-Functional Coordination
• Domain Migration

ATS Optimization Keywords

Hard Skills

• Project Management
• CRO Principles
• Email Marketing
• Lifecycle Automation
• Marketing Campaign Execution
• Workflow Improvement
• SOP Development
• QA Processes
• Backlog Management
• Revenue Optimization

Soft Skills

• Detail-Oriented
• Collaboration
• Communication
• Problem-Solving
• Adaptability

Industry Keywords

• DTC
• ECommerce
• Direct-Response Marketing
• Brand Consolidation
• Landing Pages
• Checkout Flows
• AOV
• LTV

Tools & Technologies

• Wrike
• Asana
• Monday.com
• ClickUp
• UltraCart