Marketing Operations, Reporting Specialist

JobtailorWorkFromHome

Stellenbeschreibung:

Responsibilities

Own and manage day-to-day marketing operations within HubSpot and integrated CRM platforms.
Configure and optimize marketing automation workflows, lead routing, segmentation, lifecycle stages, and campaign execution.
Maintain lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking.
Ensure data integrity through ongoing data hygiene, field governance, list management, and documentation.
Monitor and maintain integrations between HubSpot, ZoomInfo, and other marketing technologies.
Partner with Sales Operations and Revenue Operations to ensure seamless lead handoffs and alignment across teams.
Utilize ZoomInfo and other data sources to identify target accounts based on ICP, firmographic, technographic, behavioral, and intent data.
Support Account-Based Marketing (ABM) initiatives by developing targeted account lists and audience segmentation.
Collaborate with marketing and sales teams to convert intent signals into actionable campaigns and pipeline opportunities.
Monitor campaign performance and recommend optimization strategies based on engagement and conversion data.
Develop and maintain dashboards and reports that measure marketing performance across the entire funnel, including:
- Marketing Qualified Leads (MQLs)
- Marketing Qualified Accounts (MQAs)
- Sales Accepted Accounts (SAAs)
- Sales Qualified Accounts (SQAs)
- Sales Qualified Opportunities (SQOs)
- Pipeline and revenue attribution
- Conversion rates
- Customer Acquisition Cost (CAC)
- Campaign ROI
Analyze campaign effectiveness, lead quality, attribution, funnel velocity, and conversion trends.
Deliver weekly, monthly, and executive-level reports with actionable recommendations.
Translate marketing data into strategic insights that support business growth and decision-making.
Develop scalable processes for campaign execution, reporting, lead management, and sales follow-up.
Improve marketing-to-sales alignment through clear lifecycle definitions, SLAs, routing rules, and feedback loops.
Identify operational inefficiencies and recommend process, technology, or data improvements.
Help establish reporting standards and maintain a single source of truth for marketing performance.
Collaborate closely with Marketing, Sales, Revenue Operations, and Leadership to optimize overall funnel performance.

Qualifications

Excellent written and verbal communication skills.
Strong analytical and problem‑solving abilities.
Exceptional organizational and project management skills.
Highly detail‑oriented with a strong commitment to data accuracy.
Ability to manage multiple priorities in a fast‑paced environment.
Strong understanding of B2B marketing operations and demand generation.
Ability to build executive‑ready dashboards, reports, and performance summaries.
Experience translating marketing metrics into actionable business insights.
Strong understanding of lead management, lifecycle stages, attribution, campaign reporting, and funnel analytics.
Comfortable collaborating with cross‑functional teams, including Marketing, Sales, Revenue Operations, and Executive Leadership.
Advanced proficiency in HubSpot, including:
- Marketing Hub
- CRM
- Workflows
- Lists and segmentation
- Reporting dashboards
- Lead scoring
- Campaign reporting
Experience with ZoomInfo or similar intent data platforms.
Experience working with CRM platforms and marketing automation systems.
Strong Microsoft Excel or Google Sheets reporting skills.

Core Competencies

Demonstrates expertise in managing marketing operations within HubSpot and CRM platforms, optimizing marketing automation workflows, and translating data into actionable business insights. Proficient in lead management, campaign reporting, and performance measurement to drive B2B marketing success.