Marketing Specialist Italy

Role Overview

As Regional Marketing Specialist for Italy, you’ll play a key role in shaping Bitpanda’s campaigns and marketing initiatives for the Italian market. From designing meaningful campaigns to nurturing impactful initiatives, you’ll take ownership of growing awareness, acquiring new users, and fostering an engaged, loyal community. Collaborating closely with the Italian team and global cross‑functional teams, you’ll bring Bitpanda’s commercial vision to life through thoughtful, well‑aligned local marketing initiatives. With your deep understanding of Italian audiences and experience in customer‑focused marketing, you’ll help Bitpanda connect with a wider public, making digital assets more approachable and inclusive for everyone.

Responsibilities

• Design and implement Italy‑specific marketing strategies across both digital and offline channels, supporting brand visibility, community growth, and customer loyalty.
• Plan, run, and analyse integrated campaigns, collaborating with teams across brand, CRM, product, sponsorship and performance to ensure smooth delivery and thoughtful optimisation.
• Explore market trends and customer insights through collaborative research to enhance our positioning and guide campaign direction.
• Build strong, trusting relationships with internal teams, agencies, and partners while managing the marketing plans based on data‑driven insights.
• Identify user needs and shortcomings, as well as opportunities to improve user experience and communication.

Qualifications

You are fluent in Italian and English and have a minimum of 3 years experience in a digital marketing role for finance, gambling, or e‑commerce industries, with an understanding of fintech. Familiarity with crypto is a welcome bonus. You’ve successfully supported or led the rollout of marketing campaigns, and are confident using digital tools to reach and resonate with audiences. You have a reflective and detail‑oriented mindset, comfortable working with data to support decision‑making and growth. A clear and thoughtful communicator, you enjoy working with a wide range of people and keeping projects moving forward with care and structure. You’re highly organised and calm under pressure, with a collaborative approach to balancing priorities and seeing projects through.

Benefits

Flexibility to work where you thrive – Enjoy the freedom of our Hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice.

Reward for your impact – Receive a competitive total compensation package aligned with Bitpanda’s pay‑for‑impact policy, including participation in our stock option plan.

Support for your mental wellbeing – Access confidential coaching, counselling, and mental health resources whenever you need them through OpenUP.

Time to recharge – Take extra time off to rest, reset, and recharge, with 3 additional days off in 2026 to prioritise your wellbeing.

Continuous learning and growth – Grow your skills and stay ahead in your career with unlimited access to Udemy’s library of online courses at your own pace.

Exclusive perks and rewards – Enjoy discounts, rewards, and perks from partners worldwide.

And even more location‑specific benefits designed to make life at Bitpanda even more rewarding wherever you are.

EEO Statement

Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills. These benefits may be adjusted at Bitpanda’s discretion and do not apply to our internships and exceptions to our Hybrid Working policy apply to teams with shift schedules or for folks whose roles require them to be in‑office.