Marketing Virtual Assistant – Lead Generation

• Plan, set up, and manage paid lead generation campaigns on both Google Ads and Facebook Ads for B2B and B2C audiences
• Monitor and optimize campaign performance to improve lead quality and volume
• Support brand-building efforts and help grow Culture Strategy's online presence, including its Google My Business local listing
• Review the company website (culturestrategy.io) and provide feedback and recommendations for improvement
• Assist with maintaining and growing presence across LinkedIn, Facebook, Google My Business, and Instagram
• Support lead tracking and follow-up using the company's CRM

Requirements

• Hands-on experience with Google Ads (required)
• Hands-on experience with Facebook Ads (required)
• Experience with a CRM, ideally HubSpot
• Comfortable using Calendly
• Design skills in Canva or similar
• Familiarity with WordPress websites is a plus
• Strong written communication and a proactive, strategic approach to marketing

Core Competencies

Demonstrates expertise in managing and optimizing paid lead generation campaigns on Google Ads and Facebook Ads, with a focus on improving lead quality and volume. Proficient in utilizing CRM tools like HubSpot and enhancing online presence across various platforms.

Highest-signal resume keywords

• Google Ads Management
• Facebook Ads Management
• CRM Experience (HubSpot)
• Lead Generation Strategy
• Written Communication

ATS Optimization Keywords

Hard Skills

• Google Ads
• Facebook Ads
• CRM
• Lead Generation
• Campaign Optimization
• Website Review
• Design Skills
• WordPress Familiarity

Soft Skills

• Proactive Approach
• Strategic Thinking

Industry Keywords

• B2B
• B2C
• Online Presence
• Brand Building

Tools & Technologies

• HubSpot
• Calendly
• Canva
• Google My Business
• LinkedIn
• Instagram