Media Buyer – Performance Marketing

Responsibilities

• Build, manage and scale Meta & Google campaigns — from campaign structure (CBO/ABO) and budget management to ongoing optimization aimed at lowering cost per lead.
• Analyze KPIs such as CPM, frequency, CTR, CPL & CAC and derive concrete optimization measures.
• Design and optimize high-converting funnels and landing pages — including copywriting and A/B tests.
• Set up clean ad tracking (Meta Pixel, CAPI, Tag Manager) and ensure data quality.
• Work closely with our creative team and develop new ad tests and creative ideas based on performance data.

Qualifications

• Minimum 3 years of experience running Meta Ads (Google Ads is a plus but not required)
• Confident use of funnel builders (Onepage, Perspective, etc.)
• Solid understanding of funnel stages, audience-appropriate messaging and conversion rates
• Experience setting up and verifying pixel tracking
• Strong copywriting skills for funnels and ad copy
• Good communication skills for client interactions
• Advantageous: experience with automations (e.g., Zapier)

Core Competencies

Demonstrates expertise in building and optimizing Meta and Google ad campaigns, with a strong focus on data analysis, funnel design, and copywriting. Proficient in ad tracking and collaboration with creative teams to enhance campaign performance.