Media Operations Specialist

Job Description

As a Media Specialist Operations, you will be the guardian of technical excellence and operational flow. This role is designed for a high-performing Analyst ready to take the next step into operational architecture. You won’t just execute campaigns; you will ensure the entire “machine” runs without friction.

You will support the media department by overseeing the technical backbone of our platforms, ensuring that tracking, taxonomy, and billing structures are robust. You act as a specialist consultant for the planning teams, ensuring that what is promised to the client is technically feasible and flawlessly implemented.

Key Responsibilities

Operational Excellence & Governance

• Advanced Taxonomy Management: Elevate naming conventions from simple labels to a scalable data structure. You are responsible for ensuring that all campaign data is “dashboard-ready” through perfect UTM and naming discipline.
• Account Health & Setup: Own the end-to-end setup of Business Managers and Google Ads accounts, including the linking of Partners (e.g., Bayer/Monks), managing permissions, and ensuring correct payment configurations (VEPs, Lines of Credit).
• Budget Stewardship: Monitor pacing across all accounts to prevent overspends or under-deliveries, acting as an early-warning system for the Media leads.
• Platform Liaison: Act as the first point of contact for technical platform issues, managing support tickets with Meta and Google to resolve bugs or disapproved assets.

Technical Activation & Measurement

• Precision Activation: Execute complex campaign setups in Meta Ads Manager and Google Ads, including retargeting structures, catalog sales, and multi-market deployments.
• Signal Management: Support the implementation and auditing of tracking signals, including the Meta Pixel, Conversion API (CAPI), and basic Google Tag Manager (GTM) deployments.
• Tool Integration: Manage third-party tool integrations, such as Influencity, ensuring that influencer data is correctly mapped and accessible for reporting.

Strategic Support & Scaling

• Operational Onboarding: Assist in the technical onboarding of new clients, ensuring all assets (Pages, Ad Accounts, Pixels) are correctly claimed and shared between Partners.
• Process Documentation: Create and maintain “How-to” guides for internal processes to ensure the team operates with a unified standard.
• Reporting Infrastructure: Work closely with Data teams to ensure that data connectors from platforms to reporting tools (Looker Studio) are functioning and accurate.

Qualifications

• Experience: 2–3 years of hands‑on experience in digital media (moving from an Analyst role).
• Platform Proficiency: Deep knowledge of Meta Business Suite and Google Ads. Experience with Influencity or similar influencer management tools is a plus.
• Operational Logic: A strong understanding of the “Why” behind account structures and how data flows from a click to a conversion.
• Attention to Detail: An almost obsessive focus on “the small stuff”—decimals in budgets, underscores in UTMs, and specific specs in ad copies.
• Communication: Ability to explain technical platform requirements to non‑technical stakeholders (Account Managers or Clients).

Preferred (Nice to Have)

• Technical Basics: Familiarity with Google Analytics 4 (GA4) and how it integrates with media platforms.
• Problem Solving: Experience in troubleshooting pixel fires or catalog sync issues.
• Certifications: Advanced certifications in Google Ads or Meta Blueprint.

We are an equal‑opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.