Senior Professional, Media Relations & Employee Communications (m/f/d)

**WHO YOU’LL WORK WITH**
Based in Berlin, this role sits within Nike’s German Communications team and partners closely with colleagues across EMEA. The Sr. Professional, Media Relations works side by side with local and EMEA Communications, Marketing, Sports Marketing, and Sales teams to shape powerful storytelling that inspires consumers and athletes. This role reports directly to the Communications Director, Germany, and collaborates with creators, media partners, and the country leadership team.
**WHO WE’RE LOOKING FOR**
Nike is seeking a Sr. Professional, Media Relations (all genders) with deep expertise in communications and an exceptional understanding of the German media landscape. This person understands how sport influences culture, style, and communities and brings proven expertise in identifying and shaping trends through the lens of sport and style. This individual creates storytelling-led impact that resonates with Gen Z and Gen Alpha audiences. Strategic, collaborative, and agile, this candidate is a natural storyteller with a strong point of view and the ability to guide partners at all levels, internally and externally. This person proactively identifies opportunities, builds meaningful relationships, and elevates narratives that resonate with athletes, consumers, and employees. Curiosity, creativity, and a growth mindset are essential. A strong understanding of and passion for the sportswear industry, the look of sports and expertise in running.
Qualifications
Extensive experience in communications or public relations for major sports or global organizations
Strong senior-level media network in Germany across traditional, social, and vertical outlets
Deep understanding of evolving social and sports platforms, tools, and technologies, especially those that connect with Gen Z and Gen Alpha audiences
Subject matter expertise at the intersection of sport, athletes, style, and culture through the lens of sportswear and running
Proven track record of creating and executing strategic communications plans that drive narrative-led storytelling
Expertise in managing executive-level stakeholders
Strong end-to-end project management skills, including planning, creative development, execution, budgeting, and agency management
**WHAT YOU’LL WORK ON**
You will develop and deliver communications strategies that strengthen Nike’s leadership in sport externally and translate key messages effectively for employees. You will fuel brand energy through culture, style, and storytelling. You will elevate Nike’s voice in the German market and build authentic, meaningful connections with the consumers and communities Nike serves.
In this role, you will:
Craft and execute Germany-specific mid- and long-term communications strategies focused on the intersection of sport, athletes, style, and culture
Lead sport- and culture-driven communication moments and campaigns, managing all phases from concept to execution
Build, nurture, and leverage a sophisticated media and creator network to amplify Nike’s narrative
Identify and activate new opportunities at the intersection of sport, culture, and style
Build media ecosystems that connect authentically with the next generation of athletes and creators
Present strategies confidently and navigate complex stakeholder environments to champion the value and impact of Communications
Manage critical issues with clarity and composure to protect and strengthen brand and corporate reputation
Consult the country leadership team on impactful employee communications strategies and execute employee-first activations, such as All Team Meetings, sport days, and other engagement initiatives
Relocation is not available for this role.
Application deadline: 30th July, 2026
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call and let us know the nature of your request, your location and your contact information.