Online Marketing Manager (f/m/x) - Campaigns, Content Operations & Marketing Automation

Sysmex is shaping the future of healthcare diagnostics with innovation and passion. In our new, modern headquarters in Hamburg, we offer a collaborative and inspiring work environment designed for creativity and growth. As part of a global team, you will contribute to improving patients' healthcare journeys every day. Join us and experience a workplace that combines cutting-edge technology with a culture of openness and development and live our mission every day: \"Together for a better healthcare journey \".

Online Marketing Manager (f/m/x) - Campaigns, Content Operations & Marketing Automation

Your Role

As Online Marketing Manager (f/m/x), you will strengthen how SEU and EMEA affiliates plan, create, localize and activate digital content and campaigns across our digital ecosystem. You will combine hands‑on campaign execution with process optimization, stakeholder enablement and marketing automation to create scalable, customer‑centered and measurable digital marketing activities.

• Delivering and optimizing digital campaigns across key digital touchpoints, ensuring quality, performance monitoring and continuous improvement
• Establishing scalable workflows, templates, approval processes and handover standards for content and campaign operations
• Translating business and customer needs into channel‑ready content and campaign assets in collaboration with internal and external stakeholders
• Enabling affiliates to localize and activate central campaigns while ensuring brand consistency, content quality and compliance requirements
• Creating and optimizing landing pages, forms, email campaigns and reusable content assets based on customer journey, UX and performance insights
• Analyzing campaign and customer data to improve content relevance, conversion paths and future marketing decisions
• Developing playbooks, training materials and knowledge‑sharing formats to strengthen digital marketing capabilities across affiliates
• Managing marketing automation activities in Microsoft Dynamics 365 Customer Insights -- Journeys (approx. 20% of the role), including audience segmentation, email journeys, testing, reporting and campaign templates

You are a strong match if you combine hands‑on digital marketing expertise with a passion for healthcare, a customer‑centric mindset and the ability to collaborate effectively across an international organization. You enjoy improving processes, using data to drive decisions and enabling others to create impactful digital marketing experiences.

Ideally, you bring the following qualifications and strengths:

• Degree in Marketing, Communications or a related field

• 2+ years of experience in digital marketing, campaign management and/or content operations, ideally within healthcare, diagnostics, medtech or another regulated environment

• Strong passion for healthcare and customer‑centric communication combined with a data‑driven approach to optimizing campaigns, content and customer journeys

• Hands‑on experience with digital marketing channels and platforms, including CMS, email marketing, CRM and marketing automation systems, landing pages, forms and analytics tools; experience with TYPO3 and Microsoft Dynamics 365 Customer Insights is an advantage

• Knowledge of customer journeys, UX/UI principles, content strategy, performance measurement, sentiment analysis and A/B testing methodologies

• Strong project, process and stakeholder management skills with experience coordinating cross‑functional and international marketing activities

• Collaborative mindset, intercultural communication skills and a proactive approach to continuous improvement through automation and AI‑supported workflows

• Fluent English

• Culture & cooperation: An appreciative work environment, open corporate culture, flat hierarchies and an inclusive and caring atmosphere. Working in an innovative and international environment with a broad learning and development landscape in our EMEA Campus, after-work events for internal networking.

• Work‑life balance: Flexible working through flextime and a hybrid working model (60% mobile working, 40% on‑site), 30 days annual leave.

• Additional benefits: Attractive compensation package including Christmas and vacation pay, childcare allowance, capital‑forming benefits, subsidy for company pension scheme, corporate benefits, relocation assistance, subsidised lunch in our canteen.

• Health & wellbeing: Subsidized EGYM Wellpass with access to 13,500 studios, plus in‑house gym, various sports courses, massages, company medical and psychological care, workplace glasses, and general health management.

• **Mobility:**Subsidy for the public transport „Deutschlandticket\", free parking, bike leasing via JobRad.

• **Social Responsibility:**Various opportunities to get involved in different sustainability and charity initiatives, climate friendly and respectful use of resources.