Online Marketing Manager (m/f/d)

TT-Line has been the bridge across the Baltic Sea for over 60 years - connecting Germany, Poland, Lithuania, and Sweden with reliable, high-quality, and environmentally conscious ferry services. With nine modern Ro-Pax ferries, we carry nearly 1 million guests and over 500,000 freight units each year. Our team of more than 900 employees from 33 nations is proud to shape the future of sustainable sea transport.

As an Online Marketing Manager, you will play a key role in developing and optimizing TT-Line's digital presence. Your focus will be on increasing our visibility in traditional and AI-powered search environments, managing our website and content management systems, and continuously improving the online customer journey - from the first search query through to a completed booking.

Your responsibilities:

• Develop and implement our digital marketing strategy with a strong focus on Generative Engine Optimization (GEO), Search Engine Optimization (SEO) and Search Engine Advertising (SEA)
• Continuously optimize TT-Line's visibility across traditional search engines and AI-powered search and answer platforms
• Plan, manage and optimize SEA campaigns, including budgets, targeting, bidding strategies and performance monitoring together with our external agency
• Maintain, update and further develop website content using our content management system
• Ensure that website content is accurate, user-focused, search-engine-friendly and aligned with the TT-Line brand
• Manage and further develop our website and online booking dialogue in close collaboration with internal departments and external development partners
• Analyze and optimize the end-to-end online customer journey, from initial awareness and information searches to booking and post-booking communication
• Identify conversion barriers and implement measures to improve usability, customer satisfaction and booking conversion
• Plan, implement and optimize digital campaigns and online marketing activities across relevant channels
• Monitor website traffic, user behaviour, campaign performance and conversion funnels using web analytics and tracking tools
• Prepare regular performance reports, derive actionable insights and communicate recommendations to relevant stakeholders
• Independently manage cross-departmental digital projects and coordinate internal and external stakeholders

Your profile:

• A degree in marketing, business administration, digital media, e-commerce or a comparable field
• Relevant professional experience in online marketing, digital commerce or website management is an advantage
• Sound knowledge of SEO and SEA as well as practical experience in managing and optimizing paid search campaigns
• A interest in GEO, AI-powered search, generative search experiences and emerging digital discovery platforms
• Experience in maintaining and developing websites using a content management system
• Experience with online booking platforms, e-commerce systems or other transaction-oriented digital products
• A good understanding of online customer journeys, conversion funnels and user-centred website optimization
• Experience in planning, implementing and evaluating digital campaigns
• Knowledge of website tracking and analytics tools, such as Google Analytics, Google Search Console or comparable platforms
• Confidence in analysing traffic, campaign and user behaviour data and translating findings into concrete optimization measures
• Experience in project management and in coordinating agencies, developers and internal stakeholders
• A structured, proactive and results-oriented way of working
• Good communication skills and the ability to explain digital topics clearly to different target groups
• Very good written and spoken English skills
• A high level of curiosity and enthusiasm for digital trends, new technologies and developments in online marketing

What we offer:

• A pleasant working atmosphere in a dynamic and international team
• Flat hierarchies and short decision-making paths
• A comprehensive onboarding and introductory phase
• Attractive free journeys on our ferries
• A varied and responsible position with the opportunity for personal and professional development

You can look forward to an interesting, varied and challenging job as well as an international environment with the opportunity to develop yourself further.

A compensation package is provided for this permanent position that is commensurate with the responsibility of this position.