Paid Acquisition Manager

Stellenbeschreibung:

Own and continuously optimize paid acquisition strategy across Google Ads, Microsoft Ads, Meta, and LinkedIn Ads
Manage and optimize media budgets to maximize pipeline growth and ROI
Optimize campaigns across the full funnel to improve performance and conversion rates
Run A/B tests across ads, audiences, creatives, and landing pages
Monitor, analyze, and report on CPC, CPL, CAC, ROAS, and pipeline contribution
Collaborate with Sales, Content, Design, and Product Marketing to drive high-quality demand generation
Identify new growth opportunities and continuously improve paid acquisition strategy
Help build a high-performing marketing engine for a B2B SaaS compliance platform

Requirements

3–5+ years of hands-on experience managing Google Ads
Experience with Microsoft Ads, Meta, and LinkedIn Ads is a strong plus
Proven experience driving B2B lead generation and pipeline growth, ideally in a SaaS environment
Strong analytical mindset and ability to turn data into actionable insights and business decisions
Experience managing and optimizing media budgets based on performance, pipeline, and ROI
Solid understanding of the full B2B demand generation funnel and conversion optimization
Proficiency with GA4, HubSpot, and advertising platforms
Experience with attribution and reporting is a plus
Experience optimizing landing pages and running A/B tests
Excellent project management skills with a structured, proactive, and results-driven approach
Fluent German (C1 preferred, minimum B2+)
Good English communication skills
Curiosity, growth orientation, and interest in performance marketing best practices and industry trends

Core Competencies

Demonstrates expertise in managing and optimizing paid acquisition strategies across multiple platforms, with a strong focus on B2B lead generation and pipeline growth. Proficient in data analysis and conversion optimization to drive high-quality demand generation for a SaaS compliance platform.