Paid Media Engagement Marketing Manager - 12-Month Contract

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

About the Team

Our Paid Media Marketing team works at the intersection of marketing, product, and content to deliver personalized, data-driven experiences that increase member engagement and lifetime value. We are customer‑obsessed, test‑and‑learn oriented, and relentless about raising the bar on campaign performance.

About This Role

We are looking for a Paid Media Manager who will own the end‑to‑end planning, execution, and optimization of member‑based paid media campaigns across programmatic, social, and app channels.

This role is equal parts strategy and execution. You will work backwards from member needs and business goals to build scalable campaign frameworks, develop segmentation and targeting strategies, and drive measurable improvements in engagement and retention. You will serve as a central point of coordination across marketing, product, content, and analytics teams. You will manage complex timelines and budgets, and deliver results with high quality and operational rigor.

This role requires thinking big about what member engagement can look like, while diving deep into the data, the ad‑serving mechanics, and the day‑to‑day execution that makes it real. It demands a strong bias for action, a track record of inventing and simplifying campaign workflows, and the ability to earn trust across a diverse set of stakeholders. Ownership extends beyond individual campaigns to the outcomes they drive.

Responsibilities

• Own the end-to-end delivery of member-based paid media campaigns (programmatic, social, app), supporting member engagement, gifting and potential loyalty programs
• Work backwards from business objectives and member insights to develop customer segmentation, targeting, and personalization strategies that improve campaign relevance and performance
• Serve as the central project owner across cross-functional stakeholders (marketing, product, content, analytics), proactively managing timelines, budgets, dependencies, risks, and contingency plans to ensure SLA compliance
• Dive deep into campaign performance data; surface actionable insights, deliver clear recommendations, and implement continuous optimization cycles
• Champion a test-and-learn culture — design experiments, define KPIs, and measure incrementality to inform future strategy
• Invent and simplify by proactively leveraging Amazon's AI tools (e.g., machine learning, natural language processing) and emerging ad technologies to streamline campaign production, automate workflows, and improve marketing effectiveness
• Stay current on best practices across performance media, emerging channel capabilities, and industry trends; advocate for adoption where they raise the bar for our members
• Identify and drive process improvements across end-to-end campaign workflows, removing friction and increasing speed-to-market

About Audible

Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.

Qualifications

• Experience prioritizing and delivering projects on time in a fast-moving environment
• Experience demonstrating strong analytical abilities and confidence in the use of data
• Speak, write, and read fluently in English
• Experience in paid media / performance marketing, either in-house or at a media agency
• Experience in end-to-end digital ad operations across multiple channels (app campaigns, search, social, video, display), including ad serving methodologies, bidding algorithms, budget optimization, campaign taxonomy, and dynamic creative optimization (DCO)
• Experience developing customer segmentation and targeting strategies with a focus on personalization and performance optimization
• Experience tracking and analyzing the customer journey across multiple channels and touchpoints