Paid Social Media Buyer

• Own the day-to-day performance of ad accounts within the POD, predominantly on Meta and sometimes TikTok
• Audit ad accounts and use account/Triple Whale data to inform strategy and optimisations
• Partner with the Growth Strategist to translate paid social strategy into account actions
• Test and scale creative produced internally and externally
• Track client targets and provide proactive updates, including pacing updates against monthly goals
• Report key learnings, bottlenecks and recommended future direction to the Growth Strategist
• Ensure account actions align with objectives and KPIs
• Maintain ad account hygiene through clear structure and naming conventions

Requirements

• Experience running Meta Ads at a high level for e-commerce brands
• TikTok experience is a plus but not essential
• Experience leading budgets of $250k+/month
• Experience across a range of DTC categories is a plus
• Understanding of Shopify and DTC e-commerce
• Exceptional research skills
• Ability to own an ad account end-to-end
• Ability to work with Meta and TikTok advertising platforms

Core Competencies

Demonstrates expertise in managing and optimizing ad accounts on Meta and TikTok, with a strong focus on e-commerce performance and strategic alignment with client goals. Proficient in budget management and data-driven decision-making to enhance campaign effectiveness.

Highest-signal resume keywords

• Meta Ads Management
• TikTok Advertising
• E-Commerce Strategy
• Budget Management Over $250K/Month
• Shopify Understanding

Hard Skills

• Ad Account Optimization
• Data Analysis
• Creative Testing
• Performance Tracking
• Account Auditing

Soft Skills

• Exceptional Research Skills
• Proactive Communication

Industry Keywords

• DTC E-Commerce
• Ad Account Hygiene
• KPI Alignment
• Client Target Tracking

Tools & Technologies

• Meta Advertising Platform
• TikTok Advertising Platform
• Triple Whale