Paid social online marketing manager

Описание:

Paid Social is one of our key growth drivers for acquiring new customers. As a Senior Performance Marketing Manager, you will take responsibility for the strategic and operational development of our Meta activities while driving the expansion of TikTok as a complementary performance channel. Do you enjoy developing your skills? By building and expanding our programmatic advertising activities, you will have the opportunity to further develop your expertise and successfully explore new areas. You can shape things, take responsibility, and make an impact. We look forward to your ideas and putting them into practice!

Задачи:

• Responsibility for planning, managing, and scaling our paid social campaigns, focusing on Meta (Facebook & Instagram)
• Building and scaling TikTok as a complementary performance channel
• Analyzing campaign, audience, and creative performance against defined KPIs and deriving specific optimization levers
• Developing and implementing testing approaches for creatives, audiences, and conversion optimization
• Identifying new scaling levers, automations, and platform features
• Responsibility for tracking and signal setups in collaboration with our analytics and tech teams
• Ensuring transparent reporting and data-driven recommendations for action
• Building and further developing programmatic advertising through the Active Agent DSP
• Close collaboration with CRM, Brand, Analytics, and Steering teams to further develop our paid acquisition strategy

Требования:

• You are a true paid social professional with several years of professional experience and have succeeded in modern, agile, and collaborative environments
• A performance-oriented approach and results are part of your professional DNA
• You have strong analytical skills; data-driven decisions guide your actions and the conclusions you draw
• You love challenges and approach them with a high degree of independence, conscientiousness, and structure
• You are a true team player and stand out for your curiosity, strong communication skills, and a healthy sense of humor
• Будет плюсом: It is an advantage if you have experience with, among other things, Kitchn.io, Google Tag Manager, Tableau, and Metabase, and are curious about various AI applications

Условия:

• Hybrid working // Stay flexible: Decide whether you want to work from our office in Berlin or from your home office in Germany. In addition, we offer you the opportunity to work from selected EU countries for up to 30 days a year.
• Room to grow // Stay curious: In regular feedback conversations, you will shape your personal development path together with your manager. You will also receive an annual training budget and informative workshops that provide fresh input and support your personal development.
• Mental and physical health // Stay healthy and active: We want you to feel good and support your health with a discounted Urban Sports Club membership. In addition, our partner Fürstenberg Institut is there to advise and support you and your family members with mental health and coaching.
• Taking responsibility // We #care: We care about our planet and the people who live on it. To make our world a little better, our ESG team (Environmental, Social & Governance) promotes awareness of environmentally friendly behavior. We also work with JobRad, offer a discounted BVG ticket, and actively support social projects in Berlin during our annual Social Day. We pitch in to give something back to our planet and our fellow human beings.
• Team spirit // Stay connected: Our sense of community is what drives us. That is why we celebrate our Company Office Day at Potsdamer Platz once a month, when everyone comes together in person. Alongside a comprehensive update from our C-board, the focus is on spending time together and exchanging ideas over lunch and dinner.
• Transparency // We want to be transparent—including about salary: If you have questions about the possible salary range for this position, feel free to email us at We will get back to you as soon as possible.