Paid Social Strategist

• Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.


• Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact.


• Pair strong Paid Social craft (creative + audience + signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative).


• Teach clients and teammates, and document what works so others can reuse it.


• Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+).


• Test small, prove value, then scale.


• Apply insights from our Bliss Point product suite, including Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools.


• Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence.


• Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes.


• Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning‑phase resets).

Requirements

• 5+ years managing Paid Social across Meta and TikTok; experience with Pinterest, Snapchat, or Reddit is a plus.


• Hands‑on with: Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; audience design; creative testing; basic catalog/DPA.


• Technical: Comfortable with GA4 and platform analytics; can effectively design tests and connect media to revenue, CAC, and LTV.


• Communication and collaboration: Senior stakeholder-ready storytelling; influence across functions; client-facing presence.

Core Competencies

Expertise in managing Paid Social campaigns across multiple platforms, including Meta and TikTok, with a strong focus on data-driven decision-making and client communication. Proficient in designing and executing tests to optimize performance and drive business impact.

Highest-signal resume keywords

• Paid Social Management


• Meta Advantage+/Value Optimization/CAPI


• TikTok Smart Performance


• GA4 and Platform Analytics


• Client-Facing Communication

Hard Skills

• Audience Design


• Creative Testing


• Basic Catalog/DPA


• Testing Design


• Data Tracking

Soft Skills

• Storytelling


• Collaboration


• Influencing

Industry Keywords

• Paid Social


• Prospecting


• Retargeting


• Loyalty


• Multi-Channel Understanding

Tools & Technologies

• Meta Advantage+


• TikTok Smart Performance


• Pinterest Performance+


• GA4


• Event Mapping