Partner (Channel) Marketing Manager (m/f/d)

Your mission

We are looking for you as a Marketing Manager (f/m/d)to develop and execute high-impact marketing strategies that drive revenue growth through our (marketing) agency and reseller partners.

The focus of this role is on:

• supporting the acquisition of top-tier partners for the EYE-Able partner program, and
• strengthening partner relationships, developing co-marketing programs, and equipping partners with the tools and content they need to successfully position and sell our solution to their customers.

In this role, you will work cross-functionally with a variety of internal and external stakeholders — including partners, revenue teams (especially the channel team), and marketing.

If you thrive at the intersection of marketing and partnerships and have experience working with (software) resellers, (marketing) agencies, and consulting firms (such as adesso, Capgemini, etc.), we look forward to hearing from you.

Your Responsibilities

• You develop and execute scalable, measurable partner marketing strategies tailored to (marketing) agencies and resellers to attract new partners, onboard them, and activate them and their customers to drive recurring revenue.
• You create compelling co-branded campaigns and collaborate closely with marketing and go-to-market teams to execute them across channels and regions.
• You develop and provide enablement materials, including pitch decks, case studies, and other assets, in close collaboration with content and business development teams.
• You plan and execute multi-channel partner campaigns across email, social media, paid media, events, webinars, and digital channels.
• You optimize partner onboarding and training programs to strengthen partner expertise and improve sales effectiveness.
• You work closely with revenue, product marketing, and field marketing teams to align marketing initiatives with business objectives.
• You analyze campaign performance and partner engagement, using data to refine strategies and maximize ROI.
• You stay on top of industry trends and competitive developments to identify new partnership and marketing opportunities.

Your profile

What You Bring

• Channel marketing expertise
  • You have proven experience in B2B partner marketing and account-based marketing (ABM).
• Go-to-market execution
  • You are able to design and launch scalable joint marketing programs that drive sales pipeline and revenue growth.
• Strong communication and storytelling skills
  • You craft compelling messaging that resonates with (marketing) agencies, resellers, and their customers.
• Data-driven and ROI-focused
  • You are experienced in marketing analytics, CRM systems (especially HubSpot), PRM platforms (e.g. Introw), and other relevant partner tools.
• Project management and execution
  • You can manage multiple campaigns and deadlines in a fast-paced environment.
• Relationship management
  • You are skilled at working with partners, negotiating effectively, and driving collaboration and shared success.
• Background in accessibility is a plus
  • Ideally, you bring an understanding of the challenges companies face around accessibility and compliance today.

Why us?

What We Offer

• Entrepreneurial growth opportunities – Be part of our expansion and grow with us as we scale across Europe, taking on responsibility from day one.
• A meaningful mission – Contribute to improving digital accessibility for millions of people every day and make a real impact through your work.
• Work-life balance – We support you with 31 vacation days, flexible working hours, and a supportive, ambitious team that has your back.
• Creative freedom – Bring in your ideas and fully leverage your sales expertise in a dynamic environment.
• Benefits & culture – Complemented by benefits that support your well-being and a culture that puts people first. We believe performance, health, and enjoyment at work go hand in hand.