Partner Marketing Manager (f/m/d)

Partner Marketing Manager (f/m/d)
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We are ONECompany!
Every day, in every part of our company, we combine excellence, precision, and creativity with passion. We work across Europe in diverse teams - yet still as one ONECompany. Different perspectives, common goal: creating solutions that really make a difference.
As a Partner Marketing Manager (f/m/d), you are responsible for driving joint marketing initiatives with strategic partners to generate pipeline and accelerate revenue growth. You work closely with Sales, Alliances, and Marketing to translate partnerships into measurable business impact.
Mission: Turn partnerships into a scalable growth and demand engine.
What you can expect:
Co-Marketing & Campaign Execution
Plan and execute joint marketing campaigns (events, webinars, digital, content) with partners
Develop co-branded content (case studies, solution briefs, campaigns)
Activate partner channels to increase reach and demand generation
Partner Collaboration & Enablement
Act as the main marketing contact for partners
Work with Partner Managers and Sales to align joint GTM activities
Enable partners with messaging, assets, and campaign toolkits
Pipeline & Revenue Focus
Drive lead generation and pipeline through partner programs
Translate marketing activities into sales-relevant outcomes (meetings, opportunities)
Support co-selling motions and joint account development
Program Management
Manage partner marketing plans, calendars, and budgets
Coordinate campaigns across internal teams and external partners
Ensure consistent execution across channels and regions
Performance & KPIs
Track and report on partner pipeline contribution, campaign ROI and lead quality, and partner engagement
Optimize programs based on data and performance insights
What were looking for:
3–5 years in B2B Marketing or Partner Marketing
Experience with co-marketing programs and campaigns
Strong understanding of sales alignment and pipeline generation
Strong project and stakeholder management skills
Excellent communication and relationship-building abilities
Hands-on mindset with execution focus
Nice to Have: Experience with technology partners / alliances (e.g., Microsoft, AWS, consultancies) and Familiarity with CRM and marketing tools (Salesforce, HubSpot, etc.)
Working Model
Part-time: 40–80%
High flexibility, focused on priority partners and key initiatives
Strong ownership with visible impact on pipeline and growth
Who is SoftProject?
SoftProject GmbH is a leading European provider of data management, process automation, and digital transformation solutions. With our platform, we help organizations unlock the value of their data and build efficient, future-ready processes – from data governance to AI-powered automation.
More than 300 companies across insurance, manufacturing, energy, and the public sector rely on our solutions. With over 230 employees across Europe, we work together on innovative technologies that shape the digital future of our customers.
Following the acquisition by Main Capital Partners in 2024, we continue to grow internationally and are looking for people who want to take ownership, bring in ideas, and shape the future with us.
Life at SoftProject
Work Your Way – Hybrid work & flexible hours to suit your life.
Family-Friendly Policies – Nursery subsidies & parental support.
Office Vibes – Dogs welcome, free parking, fresh fruit, great coffee & smart food options like Foodji (our digital food fridge).
Fun & Culture – After-work events, summer & Christmas parties, team sports events like B2Run, JobRad & a strong ONECompany spirit.
Perks & Extras – Onboarding kit, anniversary & life-event gifts, EGYM Wellpass for your wellbeing, corporate benefits platform & referral program.
Ready for your next adventure?
Join us and become part of SoftProject! Click the Apply button below and send us your application – including your CV and certificates – along with your earliest possible start date and salary expectations. xtyydxe
Salary band: 5 €/year (fulltime position)
Got questions? Our People & Culture Team has your back:


Kontakt
Germany
Am Erlengraben 3
D-76275 Ettlingen