Performance Marketing Lead

Performance Marketing Manager -- Central Europe

Location: Neuss, North Rhine-Westphalia, Germany

Work arrangement: Hybrid, with 2--3 office/remote days per week

Region: Central Europe

About the Role

An opportunity is available for a performance marketing leader to drive digital sales growth and commercial performance across Central Europe. The role combines regional marketing strategy, paid search, eCommerce performance, website optimisation and emerging AI-powered search technologies.

The successful candidate will develop data-driven strategies to increase qualified traffic, improve digital visibility and conversion, and maximise profitable growth. Working closely with Sales, eCommerce, brand marketing, analytics and global teams, this position also involves leading a performance marketing team and managing agency and technology partners.

Key Responsibilities

• Own the regional performance marketing strategy and roadmap, with a focus on profitable sales growth across eCommerce platforms, owned websites, paid search and organic search.
• Develop performance plans with priority eCommerce partners to increase traffic, conversion and revenue.
• Improve owned website discoverability, user experience, content performance and conversion rates.
• Lead paid search strategy and execution, including campaign structure, keyword and product-feed optimisation, bidding, budgets and creative testing.
• Optimise campaigns against sales, conversion and profitability targets.
• Implement and help evolve search strategies covering SEO, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
• Identify local market opportunities, develop pilot initiatives and scale successful approaches across the region.
• Lead, coach and develop the performance marketing team.
• Manage agency and technology partners while collaborating with Sales, eCommerce, brand, content, analytics and global functions.
• Use performance data and market insights to guide investment decisions, prioritise opportunities and improve campaign effectiveness.

Requirements

• Bachelor's degree or equivalent qualification in Marketing, Business or a related field.
• Extensive experience in digital and performance marketing, with a strong track record of successful online campaigns.
• Demonstrated team leadership and experience managing cross-functional initiatives.
• Strong analytical skills and the ability to translate complex data into actionable growth strategies.
• Proficiency in digital marketing channels and platforms, including SEO, SEM, affiliate marketing and social media analytics.
• Experience managing multichannel campaigns across PPC, SEO, programmatic advertising and social media.
• Strong knowledge of marketing analytics and data visualisation tools.
• Excellent communication, stakeholder management and influencing skills.
• Ability to balance strategic planning with hands-on execution, manage multiple priorities and meet deadlines.
• Commercially minded, creative approach to growth, including the use of emerging technologies and market trends.

Benefits

• 30 days of paid annual leave.
• 30 "Work from Anywhere" days per year.
• Flexible hybrid working arrangements.
• Individual development plans, training and dedicated learning days.
• International and cross-functional career development opportunities.
• Modern office facilities, including a canteen, complimentary beverages and fruit, gym access and fitness classes.
• Employee discounts and corporate benefits.