Performance Marketing Manager (Automation Focus)

Requirements

• Proven Performance Marketing Track Record: You have at least 3 years of professional experience managing complex campaigns, with a clear focus on Google Ads and Meta Ads
• Automation Stack: You are proficient in workflow automation tools like n8n or Zapier to seamlessly connect processes across multiple platforms
• Coding & Scripting Skills: You can write or adapt Google Ads Scripts (JavaScript) and have no hesitation when it comes to leveraging APIs to eliminate manual tasks
• Data Expertise: You possess excellent analytical skills, particularly in Google Analytics 4 (GA4). You understand the technical preparation of first‑party data to make it actionable for advanced targeting
• AI & Emerging Tech: You have initial experience implementing AI Agents or LLM‑based workflows to scale creative production or campaign management
• Language Skills: You are business‑fluent in both German and English, enabling successful collaboration with local teams and international stakeholders. Proficiency in Dutch would be a strong plus
• Interface Specialist: You have the ability to translate complex technical concepts into clear, understandable language for BI, IT, and various stakeholders

What the job involves

• As our Performance Marketing Manager (m/f/d), you are the bridge between technical innovation and operational excellence, designed to eliminate manual overhead through intelligent automation.
• The objective is to build a scalable, AI‑driven marketing infrastructure that seamlessly integrates data streams and measurably maximizes campaign efficiency.
• As a process architect, you will ensure the company’s competitive edge within a data‑driven market environment. In this role you will directly report to the Director of Demand & Conversion and work in close synergy with interdisciplinary teams
• Marketing Process Architect: You are responsible for the end‑to‑end automation of our marketing processes. Your goal is to minimize manual operational effort in performance marketing through intelligent workflows
• Strategic Backlog Management: You will conduct deep‑dive analyses of our existing marketing landscape, identify inefficiencies, and maintain a prioritized backlog for continuous process optimization
• Roadmap Owner: Working closely with stakeholders, you will develop a technical roadmap for marketing automation and implement it independently— from initial concept to go‑live
• Data‑Driven Performance: You will link inventory data with first‑party user data to build highly personalized, automated campaign workflows that measurably increase our efficiency
• Interface Management: Acting as a "technical translator," you will work closely with BI, IT, and our shareholders to seamlessly integrate marketing tools into our system landscape
• Tech‑Stack Evolution: You don't just use existing tools (Scripts, Channel Managers, Product Feeds), but you actively evolve them—specifically by integrating AI‑driven processes (LLMs, Agents) for content creation or bid management
• Performance Monitoring & Sparring: You will monitor performance metrics across all channels and proactively derive optimization measures, which you will coordinate directly with your manager