Performance Marketing Manager (DACH, Part-time, 20 Hours Per Week)

Requirements

• Channel expertise: Hands-on experience managing paid campaigns across Google Ads, Meta, TikTok, and Apple Search Ads
• Data-driven mindset: Confident working with performance metrics (ROAS, CPA, LTV, CTR, CR) and tools like GA4, Looker, Excel/Sheets, and attribution platforms
• Testing & optimization skills: Strong knowledge of A/B testing, funnel analysis, and conversion rate optimization (CRO) best practices
• Strategic thinking: Ability to connect campaign performance to broader business goals and adjust strategy accordingly
• Collaboration & communication: Comfortable working cross-functionally with marketing, creative, web, and analytics teams to align efforts and drive results
• Creative judgment: You know how to brief, evaluate, and iterate on ad creatives to improve performance
• Growth mindset: Proactive, curious, and eager to learn—always looking for ways to improve processes and outcomes
• You enjoy;
• Turning data and insights into decisions—and seeing the direct impact of your campaigns on business growth
• Solving problems through experimentation, iteration, and optimization
• Collaborating with creative, product, and marketing teams to build user-centric campaigns
• Working in a fast-paced environment where curiosity and initiative are valued
• Staying up to date on performance trends, platform updates, and growth strategies
• Taking ownership of your channels and driving them forward with autonomy and purpose
• You worked for DACH markets before, taking care of paid media strategies and German is language you’re using with ease
• Even if you don’t meet every single point in the job description, we still encourage you to apply. We’d love to hear from you!

What the job involves

• As a Performance Marketing Manager at AMBOSS, you’ll shape how future nurses and students around the world discover our product. You’ll have a direct impact on our acquisition across DACH region and deliver growth while ensuring profitability
• You’ll collaborate with a cross-functional team that values creativity, experimentation, and results. With strong tools and the freedom to test and iterate, your work will directly influence how users engage and convert to AMBOSS customers
• If you’re passionate about creating data-informed digital campaigns from A to Z —and want your work to have a real-world impact—this is the role for you
• Own and scale paid media campaigns across platforms like Google Ads, Meta, TikTok, and Apple Search Ads—ensuring campaigns are aligned with business objectives and tailored to audience needs
• Manage budgets, forecasts, and pacing to maximize return on ad spend (ROAS) while hitting volume targets
• Develop and run A/B tests on creatives, landing pages, and audience strategies to drive conversion improvements
• Analyze campaign performance using platforms like GA4, Looker, and channel dashboards, and turn insights into actionable recommendations
• Collaborate cross-functionally with product marketing, creative, web, and local teams to ensure message and funnel consistency
• Report on KPIs (e.g., CPA, LTV, ROAS, CR) and drive regular performance reviews with stakeholders