performance marketing manager in activewear

Stellenbeschreibung:

Описание

Fabletics brings a fashion-house approach to activewear, combining style-centric design with high-performance technology. Its VIP membership program serves over 2 million members, offering premium-quality apparel at affordable prices and releasing new collections weekly.

Задачи

Translate European acquisition goals into growth plans with the VP and channel managers, identifying opportunities to scale customer and VIP member acquisition while protecting efficiency and customer quality Build budget scenarios, forecasts, and investment recommendations across markets and channels; manage pacing with channel owners and respond to performance shifts Connect acquisition costs, conversion rates, revenue, and customer lifetime value to explain performance and recommend next steps Deliver concise reporting to support leadership investment decisions Strengthen measurement with analytics partners using attribution, incrementality experiments, and marketing mix modeling insights Develop AI workflows for reporting, anomaly detection, and analysis; validate outputs and assess the business impact of platform automation Drive an acquisition testing roadmap with channel, Creative, and e-commerce teams; test offers, messaging, creative, formats, and landing pages, then scale effective improvements to the customer journey Turn performance insights into creative briefs and feedback, helping teams identify concepts that attract customers who convert and stay, and adapt successful ideas across European markets Partner with analytics and technology teams on campaign measurement, including tagging, conversion APIs, and server-side tracking Coordinate with Los Angeles colleagues on acquisition strategy, creative learnings, and testing priorities; share European results and adapt global initiatives to local customer behavior Lead cross-functional growth projects from idea to rollout, support media and technology partner evaluations, and share knowledge to strengthen team execution

Требования

At least five years of performance marketing experience, ideally in e-commerce or D2C, with a track record of scaling acquisition and improving efficiency
Strong expertise in at least one core channel, such as paid social or paid search, and the ability to evaluate performance across the wider marketing mix
Experience managing meaningful media budgets and using forecasts and performance data for commercial decisions, including trade-offs between acquisition volume, cost, and long-term customer value
Advanced Excel or Google Sheets skills and confidence with analytics and visualization tools such as Google Analytics and Tableau Practical use of AI tools in marketing and sound judgment about data quality and output accuracy
Understanding of acquisition funnels and performance creative, with experience designing tests, interpreting results, and applying learnings to campaigns
Ability to lead projects and influence experienced specialists through clear priorities, evidence, and collaboration; ownership and hands-on execution in a lean, fast-moving team
Excellent written and spoken English and confident presentation skills; comfortable collaborating across cultures and time zones
Curiosity about consumer behavior, fashion, and active lifestyles, and motivation to keep testing and improving growth Будет плюсом: Experience in e-commerce or D2C, exposure to marketing mix modeling (MMM), additional European languages