performance marketing manager in digital advertising

Описание

EcoBeam Studio is a creative and strategically oriented digital agency. It manages paid media, social media, and digital brand presence for clients across various industries, focusing on performance, streamlined processes, and sustainable growth. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи

• Plan, implement, and optimize paid advertising campaigns;
• Manage campaigns across Meta Ads, including Facebook and Instagram;
• Manage Google Ads campaigns across Search, Display, YouTube, and Performance Max;
• Control budgets, bidding strategies, and performance metrics including ROAS, CPA, and CPL;
• Continuously test audiences, creatives, placements, and messaging;
• Ensure accurate tracking with Meta Pixel, GA4, GTM, and conversion events;
• Analyze data and derive actionable optimization measures;
• Identify scaling and growth opportunities;
• Act as the main paid advertising contact for assigned clients;
• Set up and continuously manage advertising accounts;
• Coordinate timelines, priorities, and deliverables;
• Collaborate closely with design, copy, and social media teams;
• Provide data-based performance feedback on creatives;
• Create and present weekly and monthly reports;
• Clearly communicate results, learnings, and next steps.

Требования

• Experience as a Performance Marketer or Paid Ads Specialist;
• C2 German, written and spoken;
• Strong practical experience with Meta Ads Manager and Google Ads;
• Experience managing multiple advertising accounts in parallel;
• Strong understanding of targeting and retargeting;
• Strong understanding of funnel strategies;
• Strong understanding of budget planning and scaling;
• Analytical, performance-driven mindset;
• Structured and reliable working style;
• Confident communication with clients and teams;
• Nice to have: Experience with Amazon Ads, experience with ClickUp, Asana, Notion, or Trello, agency experience, ability to evaluate and guide creatives based on data.

Условия

• High level of autonomy and ownership over advertising accounts;
• Close collaboration with a creative, interdisciplinary team;
• Work with interesting brands and real performance goals;
• Long-term perspective in a growing agency.