performance marketing manager in Paid Social

Описание: ADCOLLECTIVE combines creative storytelling with data-driven scaling to create campaigns that convert. The company focuses on Paid Social and combines creativity with performance marketing. Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи

• Develop Paid Social strategies on Meta and TikTok, from setup to scaling
• Manage monthly budgets in the five- to six-figure range with a clear ROI focus
• Guide clients strategically and take responsibility for their growth and results
• Work closely with the in-house creative team and provide clear briefs for high-converting ad formats
• Develop content concepts based on audience psychology and funnel stages
• Monitor campaign performance in real time and optimize for relevant KPIs, including ROAS, CPA, and CTR
• Test new approaches regularly, run A/B tests, and draw data-driven conclusions to improve performance
• Lead strategy calls independently, present results, and develop new growth opportunities with clients
• Contribute to internal marketing processes and develop ideas for campaigns, pitches, or brand strategies

Требования

• Experience in Paid Social Marketing, ideally in an agency environment or with D2C brands
• Strong media-buying knowledge across Facebook, Instagram, and TikTok
• Creative understanding of audiences, ads, and funnels
• Strong analytical skills, KPI focus, and strategic thinking
• Strong communication skills, an ownership mindset, and enjoyment of client interaction
• Speak and write German at C2 level or as a native speaker

Условия

A work permit for Germany is required.