Performance Marketing Manager (m/f/d) - Munich

Responsibilities

• Project Management & Client Ownership: You independently manage performance marketing projects for hotel clients and serve as the primary point of contact for strategic and operational topics.
• Campaign Strategy & Execution: You develop cross‑channel paid media strategies for renowned hotels in the 3* to 5*S segment – data‑driven, creative, and audience‑focused.
• Operational Campaign Management: You plan, manage, and optimize performance marketing campaigns across platforms such as Meta, Instagram, LinkedIn, TikTok, Google Ads, and Microsoft Ads.
• Budget Management & Performance Optimization: You efficiently manage campaign budgets, analyze KPIs, and derive actionable optimizations to increase performance, lead generation, and bookings.
• Analysis, Tracking & Reporting: You use tools such as Google Analytics, Google Tag Manager, and Meta Business Manager, translating performance data into clear, actionable insights for clients and internal teams.
• Testing & Continuous Improvement: You conduct A/B tests for ads, audiences, creatives, and landing pages, continuously refining campaigns to maximize results.
• AI Expertise & Data‑Driven Optimization: You have a strong understanding of AI applications in performance marketing and leverage relevant tools to improve planning, analysis, and optimization – from generating creative and keyword ideas to automating repetitive tasks.
• Teamwork & Stakeholder Communication: You collaborate closely with internal teams, external partners, and hotel clients to ensure seamless project execution and successful outcomes.
• Innovation & Service Development: You actively contribute new ideas and help shape the further development of performance marketing services, processes, and products.

Qualifications

• Education: Bachelors or vocational qualification in Business Administration, Media, Marketing, or related field, or relevant hotel/tourism industry experience (e.g., vocational training, dual‑study program).
• Professional Experience: At least two years in performance marketing, preferably focusing on SEA and paid social campaigns.
• Paid Media Expertise: Hands‑on experience with Google Ads and/or Meta Ads and strong understanding of data‑driven marketing principles.
• Tracking & Analytics Skills: Experience with Google Analytics 4, Google Tag Manager, and Looker Studio.
• Analytical Mindset: Structured, independent work style with a clear overview even when managing complex campaigns and multiple priorities.
• AI Enthusiasm: Passionate about AI tools and emerging technologies, actively integrating them into daily work to improve efficiency and results.
• Strong Communication Skills: Enjoy collaboration and communication with internal teams and external clients, confident speaking German and English.
• Hands‑On Mentality: Proactive team player with high initiative, ownership, and a solution‑oriented approach.

Equal Opportunity Employer

We value diversity and therefore welcome all applications – regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age and sexual orientation and identity.