Performance Marketing Manager – Paid Social & Creative Strategy (m/f/d)

Performance Marketing Manager – Paid Social & Creative Strategy (m/f/d)

Full-time

Your mission

As our Performance Marketing Manager (all genders), you'll drive new customer acquisition through paid social — owning execution and creative optimization across Meta, TikTok, and Pinterest for 6 markets, with a 6-digit monthly budget.
You'll report to the Team Lead Performance, working closely with Paid Search, CRM, and Creative. This role suits a proactive builder who owns outcomes, builds structure where none exists yet, and knows what makes people stop scrolling — turning data into high-converting creative briefs.

What you'll do

• Execute & Optimize: Manage day-to-day, full-funnel campaigns on Meta, TikTok, and Pinterest, focused on efficient CAC/ROAS across all 6 markets.
• Creative Strategy & Briefing: Analyze creative performance (hooks, transitions, CTAs), repurpose top-performing content, and brief our designers, content agency, and creators directly.
• Campaign Architecture: Build smart account structures on Meta
• Budget Management: Reallocate spend fast based on data to scale winners and cut underperformers.
• Testing & AI: Run structured tests, turn results into repeatable playbooks, and bring a forward-looking mindset to AI/automation in campaigns and reporting.
• Reporting: Track CAC, AOV, LTV, and funnel metrics using our attribution model and Sales Channel data; share insights with the team.
• Cross-functional Collaboration: Align with Paid Search, CRM, and Creative on strategy and messaging.

Your profile

• 2–4 years hands-on experience in Meta/TikTok performance marketing within D2C e-commerce, with real budget ownership; Pinterest experience a plus.
• Comfortable managing 6-digit monthly budgets.
• Creative eye for social-first video/content and native platform trends.
• Fluent in KPIs: Hook Rate, CPC, stop-scroll rate, CAC, AOV, LTV.
• Ownership mindset — you build solutions rather than wait for instructions.
• Curious about AI and automation in marketing.
• E-commerce basics (catalogues/feeds); wellness, supplements, or FMCG/CPG a plus.
• Languages: fluent German and English required; Dutch, Italian, French, or Spanish a strong plus.

Why us?

• Munich office, ambitious and fast-growing team.
• Steep learning curve, freedom to shape our marketing.
• Friendly team, open feedback culture.

At Havea, respect for human rights is primarily reflected in the creation of an open, transparent, equitable, and inclusive work environment, where everyone can work safely, express themselves freely, and reach their full potential. Havea is committed to firmly combating all forms of discrimination and harassment, whether direct or indirect. This includes discrimination based on identity and gender, marital status, ethnic origin, physical characteristics, skin color, geographical origin, nationality, social background, economic situation, sensory, cognitive, physical, or mental disabilities, religious or political beliefs, union affiliation, age, professional role, tenure within the company, or any other factor that may undermine human dignity. Havea categorically rejects any behavior that constitutes physical or psychological violence, coercion, or harassment, including all forms of sexual harassment.