Performance Marketing Manager with a focus on Google Ads in the D2C sector (m/f/

In this role you will develop tailored Google Ads strategies and collaborate with cross-functional experts to boost client performance. You’ll maximize synergy between Google Ads and other channels like Meta and Microsoft, and base decisions on market insights and KPI analysis. You focus on Search & Shopping within e-commerce contexts, including feed optimization and Shopify integrations. You will translate data into actionable recommendations to drive long-term client success and growth in a fast-paced agency environment.

• Strategic contribution and impact on agency strategies
• Unique growth opportunity with ambitious team
• Regular masterclasses and external resources for continual learning
• 100% remote and flexible working
• 2 workations per year in a villa with the team
• Home office equipment provided

• Develop tailor-made Google Ads strategies and collaborate with account strategists, media buyers, and pushing experts to improve client performance
• Leverage interactions between Google Ads and other channels (Meta, Microsoft) to create effective synergies
• Create market analyses, competitor reports, and testing strategies
• Apply conversion optimization and user guidance fundamentals
• Specialize in Google Ads Search & Shopping, with emphasis on e-commerce requirements and Shopify setups
• Develop strategies based on market and target-group insights
• Analyze KPIs and produce reports with data-driven recommendations for long-term success
• Advise clients with data-based recommendations to achieve Google Ads and Shopping goals

• Proven track record in developing and implementing scalable Google Ads strategies and managing high advertising budgets
• Expertise in Google Ads (Search & Shopping): campaign structuring, bidding, budget control, data-based optimization
• Feed optimization: experience managing product data feeds for Shopping campaigns
• E-commerce skills: proficiency with ROAS, MER, AOV, conversion rate; strong knowledge of buying behavior and target-group insights
• Analytical thinking: ability to analyze data quickly and drive actionable insights
• Self-employment & structure: able to work independently and manage complex campaigns
• Communication in German (C1)
• Team spirit and collaboration

• Analytical mindset
• Clear and concise communication
• Team collaboration
• Google Ads (Search & Shopping)
• Campaign structuring and bidding strategies
• Budget control and optimization