Performance Marketing, Senior Manager

Position Summary

The Performance Marketing, Senior Manager will lead the execution and optimization of paid digital acquisition programs designed to generate qualified investor leads and drive measurable pipeline growth for Focus Partners. This role will manage paid search and paid social campaigns, partner with agency resources where applicable, and continuously optimize campaign performance through testing, analytics, and funnel improvements. The ideal candidate combines strong paid media expertise with a deep understanding of lead generation funnels for high‑consideration services.

Work Schedule

Focus provides team members the flexibility to work a hybrid schedule. Our hybrid model is defined as 3 days in office work required per week, while giving team members the option to work remotely 2 days per week, or as assigned by their team leader.

Primary Responsibilities

• Plan, execute, and optimize paid search and paid social campaigns across Google, Bing, LinkedIn, and Meta
• Manage performance of six‑figure monthly digital media budgets
• Partner with external agencies on campaign execution, strategy, and reporting
• Develop and manage campaign targeting, audience strategies, and keyword portfolios
• Optimize landing pages and conversion paths in collaboration with the web team
• Implement structured A/B testing programs for creative, messaging, and offers
• Monitor campaign performance and deliver regular reporting on ROI and lead quality
• Collaborate with analytics and CRM teams to ensure accurate tracking and attribution
• Identify opportunities to expand into new performance channels

Qualifications

• Bachelor's degree or relevant work experience
• 5+ years of experience in paid media or performance marketing
• Experience in financial services
• Expertise in Google Ads, LinkedIn Ads, and Meta Ads
• Experience managing lead generation campaigns
• Strong understanding of conversion funnels and attribution
• Experience working with analytics platforms such as GA4 and marketing dashboards

Compensation and Benefits

The Performance Marketing, Senior Manager is an exempt position. The annualized base pay range for this role is expected to be between $140,000-$150,000. Actual base pay could vary based on factors including but not limited to experience, subject matter expertise, geographic location where work will be performed, and the applicant's skill set. The base pay is just one component of the total compensation package for employees. Other rewards may include an annual cash bonus and a comprehensive benefits package, including but not limited to medical, dental, vision, life insurance, and 401(k). Please note that the job title is subject to change based on the selected candidate's experience and education.

Equal Opportunity Employment & Legal

Focus is an equal opportunity employer and bases its employment decisions on the employee or candidate's skillset, and without regard to an employee or candidate's race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by local, state and/or federal law.

Focus complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact .

For California Applicants: Information on your California privacy rights can be found here.

For Indiana Applicants: It is unlawful for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

For Maryland Applicants: I UNDERSTAND THAT UNDER MARYLAND LAW, AN EMPLOYER MAY NOT REQUIRE OR DEMAND, AS A CONDITION OF EMPLOYMENT, PROSPECTIVE EMPLOYMENT OR CONTINUED EMPLOYMENT, THAT ANY INDIVIDUAL SUBMIT TO OR TAKE A POLYGRAP OR SIMILAR TEST. AN EMPLOYER WHO VIOLATES THIS LAW IS GUILTY OF A MISDEMEANOR AND SUBJECT TO A FINE NOT EXCEEDING $100.

For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.