Performance Marketing Specialist (German Speaker)

Requirements

• This role is a great fit for someone who enjoys working end-to-end: from writing and testing ad copy and creatives, to shaping full funnel media buying strategies
• Hands‑on keyboard experience with managing and optimizing paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, etc
• Experience in building out full funnel campaigns (Brand Awareness, Consideration, Conversion, Retargeting)
• Write, test, and optimize ad copy, ensuring continuous performance improvement
• Demonstrated ability in managing paid media budgets, along with forecasting and budgeting for paid media channels
• Proficient in translating data into insights using tools like Google Analytics
• Work closely with Growth, Product Marketing, and Design teams to develop effective campaigns
• 3+ years of experience working in a performance marketing team at a brand or agency, focusing on hands‑on keyboard experience with paid search, paid social channels and creative development
• Native‑level fluency in German with proven ability to write high‑converting German ad copy and adapt campaigns for German‑speaking audiences
• Passion for combining storytelling with data to create high‑converting ad creatives
• Experience in directing creative teams, agencies, and UGC creators
• Knowledge of digital marketing technologies, media buying strategies, and how to impact performance marketing critical metrics with campaign optimizations and creative strategies (CPA, CVR, CTR, etc.)
• Outstanding organizational skills and experience with project management systems
• Experience in using Google Analytics or equivalent analytics platforms
• An experimental mindset and curiosity about applying AI tools in marketing workflows
• Experience with creative analytics platforms such as Motion is a plus

What the job involves

• We’re looking for a Performance Marketing Specialist to help drive the next stage of our customer acquisition
• In this role, you’ll be managing paid search and paid social campaigns, working across Google, Bing, Meta, LinkedIn, and more
• You’ll be hands‑on in building, optimizing, and scaling campaigns — using data to guide decisions while also contributing to the creative strategies that power performance
• You’ll collaborate closely with cross‑functional teams and have the opportunity to shape how we grow and engage with our customers
• Lead the creative learning agenda, focusing on performance acquisition, creative strategy and development
• Write converting creative briefs for UGC creators and in‑house Design teams
• Strong project management and communication skills to manage and direct static/video editing reviews, paying close attention to transitions, text placements, hooks, etc
• Drive continuous innovation by integrating creative performance insights, creative trends (both paid and organic), and customer insights
• Experience with conducting creative research through platforms like Ads Library, as well as, deep dive into customer research
• Curiosity to explore and apply AI tools for generative creatives, ad copy, and workflow improvements