Performance Marketing Specialist (m/f/d)

Your mission

Location: Berlin ( hybrid — 3 days office / 2 remote)

Scale the campaigns that keep millions mentally fit

At NeuroNation, performance marketing is how we reach the people who need us — millions of users and patients building a lifelong habit of caring for their brains. As our Performance Marketing Specialist (m/f/d), you'll own paid growth across mobile and web, with a clear north star: maximise return on ad spend (ROAS) while scaling our B2C and Medical brain-training products through fast, data-driven experimentation.

What you'll do

Own campaigns and ROAS

• Run and scale paid growth campaigns for mobile and web user acquisition across Google App Campaigns (GAC), Apple Search Ads (ASA), native, and social
• Own ROAS targets and grow spend profitably
• Direct creative alongside designers and copywriters — ad copy, content, and landing pages

Experiment and learn

• Run a rapid experimentation loop (we work from Sean Ellis's Hacking Growth ), feeding the latest learnings into new growth experiments
• Design and run A/B tests to validate ideas quickly
• Analyse engagement, retention, and behavioural data to guide where you invest

Collaborate and own the product

• Partner closely with Business Intelligence, Customer Care, and CRM
• Be your own user: know the product deeply and help safeguard its quality
• Bring a growth mindset to the Growth and Product teams, always learning and sharing

Your profile

Must-haves

• Hands-on, personal ownership of performance marketing budgets of at least €20-30K/month
• 2+ years in performance marketing (Google Search/YouTube, Apple Search Ads, Meta, and similar)
• Fluent English (our working language); strong German a major plus
• Sharp analytical instincts — you enjoy digging into engagement, retention, and behavioural data
• Strong problem-solving and project management skills; comfortable running several workstreams at once
• A team-player mindset and genuine pleasure in helping colleagues
• A real interest in brain training and self-improvement, ideally as a user of digital health, education, productivity, or gaming apps
• Based in Berlin and available to work from the office 3 days/week

Bonus points

• Experience with games or gamification
• A talent for UX or visual design
• Knowledge of SQL, R, or Python

Why us?

• Flexible working hours with core hours, so you can balance sport, hobbies, and career
• A hybrid role in Berlin — 3 days in the office, 2 remote
• An office at Gendarmenmarkt with events, a roof terrace, snacks, and drinks
• A bespoke onboarding programme to get you up to speed on the role, products, and teams fast
• A clear working structure where initiative and creativity are valued
• Flat hierarchies and an open feedback culture
• Varied tasks in a dynamic, innovative environment
• An energetic, motivated, well-organised team
• Team events and workshops
• Sponsored gym and sports-class memberships
• Deutschland-Ticket
• A €1,000 personal development budget