Posted 1 day ago Düsseldorf, Germany trivago Marketing Growth and Experimentation Lead

Why Here?

trivago is a leading metasearch platform that enables millions of travelers to compare hotel prices from hundreds of booking sites using real-time auction and machine learning with petabytes of data. The Marketing Strategy and Intelligence team blends data and business expertise to steer key marketing decisions. The company is now establishing a Marketing Growth and Experimentation team to embed experimentation at scale and create a flywheel for discovering new business opportunities across marketing channels and cross-vertical initiatives. This role leads that effort from Düsseldorf, Germany.

What Will You Do?

As the Marketing Growth and Experimentation Lead at trivago, you will set the vision, operating model, and roadmap for a multidisciplinary team focused on opportunity pipeline, experimentation, and validation. You will partner with Brand and Performance Marketing, Product, and Finance to identify and test new marketing channels and tactics, turning promising ideas into validated initiatives. Additionally, you will establish experimentation and measurement frameworks, run pilots, A/B tests, and business-case-driven experiments, then hand over validated opportunities for scale while aligning with senior leaders.