PPC & Paid Social Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a PPC & Paid Social Manager based in Germany.

Accountabilities

• Plan, launch, manage, and optimise PPC and paid social campaigns across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.
• Develop effective advertising strategies based on client objectives, audience insights, industry context, and campaign performance.
• Set up and maintain conversion tracking through Google Tag Manager to ensure reliable campaign measurement and reporting.
• Write compelling, results‑oriented ad copy while maintaining excellent grammar, spelling, and brand consistency.
• Interpret campaign briefs, identify missing information, ask relevant questions, and translate requirements into effective paid media campaigns.
• Monitor campaign performance, identify optimisation opportunities, and make data‑driven decisions to improve results and efficiency.
• Manage multiple client accounts and projects simultaneously while maintaining high standards of organisation and consistently meeting deadlines.
• Collaborate closely with colleagues across paid media, SEO, creative, and other digital marketing disciplines to develop integrated strategies.
• Support the growth of the paid media function, with the opportunity to take on increasing management and leadership responsibilities.
• Contribute to sales pitches and proposals where relevant and help communicate paid media strategies to prospective clients.
• Explore additional advertising channels such as TikTok, Reddit, and programmatic platforms when appropriate for client objectives.
• Develop efficient processes for campaign setup, management, optimisation, and delivery.

Requirements

• At least 5 years of professional PPC experience, ideally gained within a digital marketing agency environment.
• Strong hands‑on expertise across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.
• Proven ability to implement conversion tracking using Google Tag Manager.
• Excellent copywriting skills, with the ability to create persuasive, performance‑focused ad copy and impeccable written English.
• Strong understanding of advertising strategy, audience segmentation, campaign optimisation, and performance marketing principles.
• Ability to work across a broad range of industries and understand the needs of both B2B and B2C audiences in global markets.
• Excellent time management and organisational skills, with the ability to manage multiple campaigns, priorities, and deadlines effectively.
• Strong communication and collaboration skills, with the confidence to interpret briefs, ask questions, and work constructively with colleagues and clients.
• Fluent English and comfortable working within a fully English‑speaking, international environment.
• Ambition to progress toward a PPC or paid media department management position.
• Experience managing a PPC team or freelance PPC specialists within an agency is a strong advantage.
• Experience with TikTok Ads, Reddit Ads, programmatic advertising, or other paid media channels is desirable.
• Experience contributing to sales pitches and client proposals is a plus.
• Experience collaborating with SEO specialists to develop integrated search strategies is beneficial.
• Familiarity with creating visual ad assets or developing briefs for designers is an advantage.
• Experience designing and implementing scalable processes for campaign setup and optimisation is desirable.

Benefits

• Fully remote opportunity with the freedom to work from anywhere globally.
• Only 5 hours of working‑time overlap with the UK required.
• Flexible working hours available with prior approval from your line manager.
• UK pension scheme.
• Opportunity to earn an additional five‑figure annual commission based on performance, client retention, and other key performance indicators, paid quarterly.
• 24 days of annual holiday plus UK bank holidays.
• Opportunity to work with a diverse portfolio of international B2B and B2C clients across multiple industries.
• Growth opportunities within a rapidly expanding digital marketing environment, including a potential path toward department management.