PR Manager, DACH

PR Manager – DACH

Frankfurt with 2 days per week home working available

SharkNinja is the maker of class‑leading Shark home and beauty products, and the innovative line of Ninja kitchen appliances. We are looking for a Public Relations Manager to manage our media relations programme across DACH. The role requires a team player with a proven track record for developing and executing successful campaigns, increasing brand awareness, and delivering impactful communication across varied customer touch points.

Responsibilities

• Responsible for the strategic direction, development and execution of earned media activation across DACH
• Develop, drive and coordinate the strategy and execution of SharkNinja’s corporate brand activity across DACH
• Manage external agency partners – overseeing agency resources, ensuring they are briefed in a timely manner and campaigns deliver against business goals
• Manage and oversee the PR budget allocation across DACH – ensuring effective use and impactful ROI
• Manage internal stakeholders and coordinate the wider teams in SharkNinja to create impactful 360 campaigns
• Provide strategic PR counsel to the wider SharkNinja business and senior leadership team
• Co‑ordinate with our global teams to ensure synergy in activity
• Leverage existing media relationships and cultivate new contacts
• Manage media inquiries and high level interview requests
• Create content for press releases, byline articles and keynote presentations
• Manage crisis situations and communications to ensure best practice
• Monitor, analyze and communicate PR results – developing comprehensive reports to communicate results for key PR campaigns and initiatives to executive team and key stakeholders
• Evaluate opportunities for partnerships, sponsorships and advertising on an on‑going basis
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy surrounding them

Requirements

• Proven working experience in public relations required
• Proven track record designing and executing successful public relations campaigns at both a local and national level
• Experience working in Germany mandated
• Fluency in the local language of German
• Experience of managing agencies (or coming from agency side at a senior level)
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
• Exceptional writing and editing skills
• Solid experience with social media including blogs, Facebook, Twitter, Instagram, LinkedIn etc.
• Event planning experience
• Creative thinker
• Self‑starter who can hit the ground running
• An agile approach to a fast and ever‑changing environment

What We Are Offering

• Open plan office with modern facilities, with home working available
• 25 days holiday plus bank holidays
• Benefits package including pension, healthcare and dental cover
• Staff discount across all of our products
• DEI commitments and benefits

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at