Principal Engineer, Product Target Selling Price (m/f/d)

About The Role

Principal Engineer, Target Market Selling Price is responsible for architecting a competitive target selling price system for HARMAN electronic & acoustics system products across assigned markets and customers. The role creates an advanced fact‑based market price positioning by analyzing competitor offerings, customer expectations, and market trends, and supports Sales and Program teams to enable competitive and profitable product offerings. The position plays a key role in shaping next‑generation pricing strategies by transforming price‑setting methodologies in line with evolving global market dynamics.

What You Will Do

• Market price & competitive analysis
• Research, define and maintain target market selling prices for assigned products, platforms, or programs as the architectural leader
• Draw the path toward analyzing competitive products, customer benchmarks, and market price corridors
• Develop frameworks for price positioning considering functionality, performance, brand, and regional differences
• Lead transformation to set up a systematic price‑finding methodology
• Own process governance to maintain structured databases for market price references and assumptions
• Lead scenario analysis (best/worst/stretch prices) including projection pricing
• Manage strategic partnerships with external vendors
• Lead complex cross‑functional pricing programs
• Cascade target price to internal cost initiatives globally
• Drive modularization and standardization strategies

What You Need To Be Successful

• Bachelor’s or master’s degree in business administration, industrial engineering, sales or related field
• 7+ years of experience in sales, market price strategy, cost engineering, product costing, or similar
• Prior proven experience in automotive market pricing, cost management, and sales economics
• Deep technical knowledge of in‑passenger room electronic systems
• Strong exposure to automotive RFQ, cost structures and product lifecycle
• Analytical, stakeholder management, and communication skills
• Ensure sustainable knowledge transfer globally and succession
• Proactive and consistent user experience and foster high adoption
• Advanced Excel proficiency and analytical skills in competitive benchmarking and price modeling

Bonus Points if You Have

• Tier‑1 electronic system experience
• “Tear down” benchmark background
• Market intelligence and historical win/loss analytics
• Knowledge of third‑party tools
• Familiarity with CRM/ERP systems is an advantage
• Ability to coordinate across multiple departments and drive alignment
• Experience with AI and machine learning applicable to pricing

What Makes You Eligible

• Fluent in English
• Willingness to travel, if necessary

What We Offer

• Flexible work environment with a culture encouraging work‑life integration and collaboration
• Access to employee discounts on world‑class Harman and Samsung products (JBL, Harman Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University
• Attractive salary package
• “Be Brilliant” employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development

HARMAN is proud to be an Equal Opportunity employer. HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. HARMAN attracts, hires, and develops employees based on merit, qualifications and job‑related performance. (