Principal Product Manager – Checkouts

Responsibilities

• Own the end-to-end TrafiCheckout funnel across all brands (Shapermint, Shaperbox, Truekind): from cart entry through order confirmation, on desktop and mobile.
• Define, prioritize, and execute a continuous A/B testing roadmap on the checkout — targeting a minimum of 2 simultaneous experiments at all times — using VWO or equivalent.
• Diagnose checkout drop‑off by device, traffic source, payment method, and error type; translate findings into actionable hypotheses and ship improvements with measurable CVR impact.
• Optimize the checkout UX for mobile‑first experiences: field sequencing, keyboard behavior, autofill, CTA placement, and payment wallet integration (Apple Pay, Google Pay).
• Design and continuously improve error states, payment failure copy, and retry prompts to maximize transaction recovery at the moment of decline.
• Maintain and evolve the weekly Checkout Health Dashboard: CVR by device/channel/country, post‑checkout offer take rates, authorization rates, decline breakdown, and payment recovery rate.

Requirements

• 5+ years of product management experience with direct ownership of a consumer‑facing checkout funnel in a DTC, e‑commerce, or high‑volume fintech environment.
• Proven track record of improving checkout conversion rate through structured A/B testing — able to describe specific tests designed, run, and analyzed with measurable CVR or revenue impact.
• Hands‑on experience with Stripe at a product ownership level: authorization rate optimization, retry logic, 3DS configuration, Radar fraud rules, and dashboard‑level diagnostics.
• Experience managing or integrating multiple PSPs and digital wallets (PayPal, Apple Pay, Google Pay) simultaneously — including UX placement, conversion measurement, and decline management.
• Ownership of post‑checkout monetization architecture: upsell, downsell, and fallback offer flows, subscription offers at checkout, and payment recovery or dunning sequences with measured revenue impact.
• Ability to diagnose checkout drop‑off by device, traffic source, payment method, and error type — distinguishing UX friction from payment infrastructure issues using session recordings, funnel analytics, and heatmaps.
• Familiarity with fraud prevention tools, chargeback management processes, and subscription billing compliance basics including FTC negative option and ROSCA requirements.
• Strong cross‑functional influence — able to align Engineering, Finance, Legal, and Customer Care around checkout decisions and present performance results and strategic roadmap directly to CMO or C‑level stakeholders.