Principal Product Marketing Manager (Fully Remote)

• You will own go-to-market strategy for new products and the commercial segment, leading positioning, messaging, and enablement.
• You will collaborate with Product, Sales, Customer Success, and RevOps to drive growth and market perception.
• Your work will directly influence company growth and ensure solutions resonate with target audiences.

Responsibilities:

• Lead product launches and GTM strategy, crafting compelling messaging and launch plans.
• Drive sales enablement for the commercial segment, equipping sales with collateral and training.
• Conduct competitive intelligence and market research to differentiate and inform strategy.
• Develop high-impact sales assets like decks, one-pagers, and battlecards.

Requirements:

• 7+ years in B2B SaaS product marketing, with 8-10 years total experience.
• Proven experience launching new products and working cross-functionally with Product, Marketing, and Sales.
• Exceptional storytelling and communication skills, with a data-driven approach.
• Comprehensive healthcare coverage including medical, dental, and vision.
• Flexible time off with quarterly mental health days.
• Annual stipends for professional development and caretaking, plus work anniversary bonuses.
• 401(k) plan, Apple hardware, and inclusive ERG community.

CaptivateIQ

CaptivateIQ is a leading Sales Performance Management solution that helps revenue teams automate processes and drive efficient growth. The company is backed by top investors like Sequoia and Accel and has been recognized as a best place to work by Glassdoor and Comparably.