Product Marketing Associate

Product Marketing Associate

Ready to dive deep into cutting‑edge SaaS products and solutions that empower customers to achieve success beyond their expectations?

Since 2007, MMDSmart has been a leading supplier in cloud communications, delivering game‑changing IT products to businesses in over 100 countries. Our success is fueled by the inspiration and innovative ideas of our team members, encouraging their growth and impacting our Messaging and Voice solutions. These empower our clients to communicate more effectively with their customers. Don’t miss this chance to excel in a rapidly expanding tech company, where your potential and ambitions are not just recognized, but celebrated.

Key Responsibilities

• Research and analyse market data, product trends, customer needs and competitor offerings. Translate these insights into messaging, differentiation, and content updates to drive the definition of product requirements. Define and refine Ideal Customer Profiles (ICPs) for each product and segment.
• Lead the GTM process with full oversight and responsibility. Serve as the core product/market resource and subject‑matter expert for the marketing team. Support ecosystem partners with GTM materials and product messaging.
• Act as the primary liaison between Marketing and Product Development. Provide essential marketing input, monitor roadmap progress, and ensure alignment among market needs, product capabilities, and technical constraints. Work closely with Product for launch readiness and ongoing roadmap alignment.
• Translate technical product capabilities (APIs, integrations, platform architecture, developer documentation) into clear customer journeys, use cases, and solution narratives. Create comprehensive product manuals, feature updates, and training materials for both internal staff and external clients.
• Investigate new product and feature queries, assessing their marketability and potential for monetisation.
• Analyse results and develop best practices to ensure highly effective processes.

Essential Requirements

• Minimum of 3 years’ proven experience working with SaaS products in product marketing and/or product development.
• Strong experience with GTM planning, messaging frameworks, ICPs, and positioning.
• Knowledge of SaaS technology and platform‑based product ecosystems. Familiarity with telecommunications technology is a significant advantage. The ideal candidate is familiar with APIs, integrations, platform architecture, and developer documentation.
• Demonstrated ability to assimilate complex data from various sources and distil product capabilities into simple, compelling value, translating them into actionable plans.
• Fluent written and spoken English. Strong interpersonal skills and the confidence to advocate for ideas, ask critical questions, and contribute meaningfully in cross‑functional discussions.
• Self‑motivated, methodical, results‑oriented, responsible, and creative. Committed to going the extra mile to advance our product portfolio and strategic objectives.
• Passion for creating solutions that directly address customer needs.
• Remote work environment – a suitable work‑from‑home set‑up is required.

Benefits

• Access to mental health programmes, comprehensive medical insurance, and a sports card (for employees located in Bulgaria).
• Friendly atmosphere, strong mentorship, and a variety of bonuses & corporate gifts.
• Free educational events & courses, and English classes with native speakers.
• Professional development in a supportive environment.
• Work‑life balance: choose a working format – remote, office‑based, or hybrid – and engage in team‑building activities.

Equal‑Opportunity Employment

We are an equal‑opportunity employer committed to creating a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.