Product Marketing Manager (12 Month FTC, Parental Leave Cover)

Responsibilities

• As a Product Marketing Manager for our Email product line, you will be a member of the team responsible for creating the story we tell about Staffbase Email, as well as the plan for getting that story on the ground
• You will be an advocate for our product’s value, practical use cases, and relative competitive benefits
• You will immerse yourself in the market to gain knowledge to help you analyze and optimize our go-to-market strategy
• Success in this role will require an analytical thinker with the ability to build strong partnerships across various functions and businesses
• Build and manage relationships with product management and be a knowledge base for information on upcoming product developments, their positioning, and demand strategy
• Own project planning and implementation of product launches across departments, including conducting workshops for sales & customer teams on messaging and positioning, pricing, etc
• Conduct market research (buyer personas, messaging, win-loss analysis, in-depth interviews, industry trends, ideal customer profiles, and segmentation)
• Create and maintain messaging frameworks (buyer personas, customer pain points and needs, use cases, value propositions, and customer outcomes)
• Spearhead collateral creation based on your frameworks
• Continually research competitors, including their messaging, business strategy, and feature offerings
• Own keeping detailed competitor information up to date
• Frontline support for sales, partner, and customer teams, including technical knowledge and positioning expertise

Qualifications

• Excellent English language skills (C2); fluent German skills (B2) are a plus
• Motivation, flexibility, and the ability to work independently
• Minimum of 2 years work experience in product marketing, product management, marketing communications, or business consulting
• Excellent communication, presentation, and interpersonal skills
• Experience in leveraging AI for PMM workflows
• Highly analytical
• Ability to process technical information, customer feedback, team member input, and direction from leadership into strategic and concise output
• Curious, strategic, detail-oriented, and creative
• Comfort working in a cross-departmental role requiring you to communicate often and well with others, as well as thrive in a highly distributed team