Product Marketing Manager, B2C Mobile Subscription SaaS

Overview

• Optimize onboarding funnels, quizzes, paywalls, and subscription flows
• Increase ARPU/RPU and improve monetization performance
• Launch and analyze A/B tests and experimentation initiatives
• Improve conversion, retention, and subscription metrics
• Collaborate with creatives, product, analytics, and founders
• Develop and test pricing, offers, and monetization hypotheses
• Analyze funnel performance and identify revenue growth opportunities
• Work closely with acquisition and billing teams to improve overall unit economics

Requirements

• 5+ years of relevant experience
• Strong hands‑on experience with:
• Mobile apps and subscription monetization
• Quiz‑based funnels and paywalls
• Onboarding optimization
• A/B testing and experimentation
• ARPU / LTV / conversion optimization
• Data‑driven product growth
• Active daily use of AI tools and agents — this is a hard requirement, not a nice‑to‑have
• Full‑time commitment, no side projects

Tools & Technologies

• AI tools
• analytics platforms